WEIGHT MANAGEMENT AND WELLBEING IN BULGARIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Liquid Drainers Trending Over the Review Period

Rising Wellness in Bulgaria Fosters Long-term Approach To Weight Management

Digitalisation Trends Shape Attitudes Towards Weight Management

Competitive Landscape

Direct Sellers Intensively Compete

Vitaslim Bulgaria Leveraging Innovation Trends in Weight Management

Category Data

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Executive Summary

Sustainable Growth of Consumer Health

Value and Affordability Shape Demand for Consumer Health

Wholesalers and Distributors Offer Additional Services

Consumer-centricity Powered by Digitalisation

Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Liquid drainers positioned as weight loss supplements enjoyed great popularity in 2017-2018, driven by extensive marketing campaigns and increasing product variety. Liquid drainers were perceived as a natural and innovative method to reduce weight without side effects. The fastest growing brands in weight loss supplements were liquid drainers like Liquid Off by Herbamedica, Xanadren and Xanadiet by Abo Pharma and Hitozan by Fortex Nutraceuticals. The trendsetting role of modern health and beauty...

Euromonitor International's Weight Management and Wellbeing in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.