WEIGHT MANAGEMENT AND WELLBEING IN GEORGIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Weight Loss Supplements and Slimming Teas Remain Only Existing Categories

Negative Perceptions Are Expected To Remain Among Consumers

Direct Selling Grows As A Distribution Channel in Weight Management and Wellbeing

Competitive Landscape

Ajanta Pharma Leads Value Sales in 2018

Local Player Ranks Second

Faberlic Georgia and Oriflame Georgia Generate Sales As Direct Sellers

Category Data

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Executive Summary

Changes in Consumer Lifestyle Drive Growth of Consumer Health

Relative Stabilisation of Georgian Currency Brings Strong Value Growth

Local Manufacturers Slowly But Steadily Manage To Expand Sales Share

Emerging Areas of Consumer Health Support Variety of Distribution Channels

Consumer Health Is Expected To Maintain Positive Growth

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

Awareness of weight management and wellbeing products did not increase significantly since its launch in Georgia. Many people simply had not heard of such products as companies were not active enough in marketing and promoting their products and therefore the overall category. Availability was not good either. The result of such passive stakeholders in the Georgian category of weight management and wellbeing meant that only weight loss supplements and slimming teas generated value sizes that wer...

Euromonitor International's Weight Management and Wellbeing in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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