WEIGHT MANAGEMENT AND WELLBEING IN TURKEY

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Weight Management and Wellbeing Continues To Record Healthy Gains

Obesity Is on the Rise

Threats To Growth

Competitive Landscape

Herbalife International Remains the Leading Player

International Players Account for the Majority of Value Sales

Some Brands Come and Go Very Quickly

Category Data

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Post Healthy Growth in 2018

Turkey Drops A Proposed Rx To OTC Bill

Leading Pharmaceutical Players Focus on OTC Products

Chemists/pharmacies Remains the Leading Distribution Channel

Consumer Health Expected To Register Further Solid Growth Over the Forecast Period

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

As more female consumers enter the workforce in Turkey, their spending power is increasing, with a growing number of them also wanting to improve their physical appearance. Moreover, significant exposure to celebrities and bloggers on social media sites such as Instagram, coupled with trends like “outfit of the day”, are also serving to increase consumers’ image-consciousness and drive demand for weight management and wellbeing products. Turkish consumers are expected to become more willing to m...

Euromonitor International's Weight Management and Wellbeing in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meal Replacement, OTC Obesity, Slimming Teas, Supplement Nutrition Drinks, Weight Loss Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Weight Management and Wellbeing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.