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Vitamins in Bulgaria

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VITAMINS IN BULGARIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Multivitamins' Outstanding Performance Driven by Customisation Trends

                Vitamin B's Strong Performance in Single Vitamins

                  Prevention and Urban Lifestyle To Sustain Demand Over the Forecast Period

                    Competitive Landscape

                      Players Focus on Boosting Natural Sourcing of Vitamin C

                        Sopharma's Growth Due To Convenient Pricing and Consolidation

                          Private Label's Expansion in Vitamins

                            Category Data

                              Table 1 Sales of Vitamins by Category: Value 2013-2018

                                Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

                                    Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

                                        Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Sustainable Growth of Consumer Health

                                                Value and Affordability Shape Demand for Consumer Health

                                                  Wholesalers and Distributors Offer Additional Services

                                                    Consumer-centricity Powered by Digitalisation

                                                      Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health

                                                        Market Indicators

                                                          Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                            Table 9 Life Expectancy at Birth 2013-2018

                                                              Market Data

                                                                Table 10 Sales of Consumer Health by Category: Value 2013-2018

                                                                  Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                    Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                      Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                        Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                Appendix

                                                                                  OTC Registration and Classification

                                                                                    Vitamins and Dietary Supplements Registration and Classification

                                                                                      Self-medication/self-care and Preventive Medicine

                                                                                        Switches

                                                                                          Sources

                                                                                            Summary 1 Research Sources

                                                                                            Multivitamins drove the growth of overall vitamins in Bulgaria due to intensifying customisation trends. Immune support vitamins were marketed specifically as supporting colds and flu, which increased their popularity as the cold and flu season in 2018 was relatively strong. Leveraging customisation trends, Biofar Laboratories launched an innovative product Biofar Grip, positioned as immune support during cold and flu season. Multivitamins positioned as beauty combinations for hair, nails and sk...

                                                                                            Euromonitor International's Vitamins in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                            Product coverage: Multivitamins, Single Vitamins.

                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                            Why buy this report?
                                                                                            * Get a detailed picture of the Vitamins market;
                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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