VITAMINS IN AUSTRALIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Steady Growth Continues To Be Supported by Demand From Chinese Consumers

New Flavours and Delivery Formats Continue To Spur Demand

Further Changes Expected in the Retail Distribution of Vitamins

Competitive Landscape

Blackmores Ltd Maintains Its Slender Lead Over Sanofi-aventis and Swisse Wellness

Nature's Care the Latest Australian Player To Be Acquired by Chinese Interests

Blackmores Taps Into Rising Demand for Paediatric Products With New Launch

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Regulation and Shifting Demand for Vitamins and Dietary Supplement Define Industry

Consumer Health Products Remain Popular in Australia But Sales Slow Down

Acquisitions of Local Companies Continue

Distribution Continues To Evolve As the Presence of Discount Pharmacies Increases

the Trend Towards Self-care Management Set To Support Consumer Health Sales

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Current value growth remained modest in Vitamins in 2018 as sales continued to be driven by demand from Chinese consumers. In an ongoing trend which began in 2015, demand for Australian vitamins continues to build among Chinese consumers, who are purchasing these products for themselves and their families or to sell on through online channels in China such as Tmall, Taobao and JD.com. Hundreds of diagou, also known as professional shoppers, buy Australian vitamins on behalf of other Chinese peop...

Euromonitor International's Vitamins in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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