VITAMINS IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Vitamins Registers High Value Growth

Internet Retailing Increases Consumers' Awareness and Boosts Sales of Vitamins

Doctors Influence the Growth of Vitamins

Competitive Landscape

Vitamin C Is the Leading Single Vitamin

Changing Eating Habits of Some Consumers May Impact Growth of Vitamins

Purchasing Power of Consumers Is Increasing

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Records Stable Growth

Consumer Health Grows Despite Local Production Not Meeting Demand

Expanding Competitive Landscape Across Consumer Health

Performance of Distribution Channels Differs Between the Categories

Consumer Health Will Continue To Grow Over the Forecast Period Following Increase in Foreign Investments

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

The number of vitamins is rapidly increasing in Morocco. There is strong demand for vitamins for gender and different age groups. Due to Moroccans’ hectic lifestyles and poor eating habits, the use of vitamins has become essential. Leading players are striving to respond to the great demand for vitamins by expanding their distribution channels and making them available everywhere. Through both physical and online retailing stores, consumers can enjoy a wide range of national and international pr...

Euromonitor International's Vitamins in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.