VITAMINS IN SWITZERLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumers Count on A Wholesome Diet for Their Vitamin Intake

Multivitamins That Target Specific Conditions Enjoy Momentum

Current Consumer Preference for A Wholesome Diet Set To Continue, Further Lowering Value Growth

Competitive Landscape

Vitamins Is in the Hands of Three Leading Companies

Individualisation Benefits Multinationals

Convenience Is A Growth Driver

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Demand Drops for Consumer Health, Leading To A Weaker Performance

High Costs Force Consumers To Find Ways To Save

Leading Brands Maintain Their Top Positions

Online Retailing Is Hit by Stringent Legislation

Consumer Health Set To See Slightly Positive Improvement Over the Forecast Period

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

In 2018, the value decline in vitamins was attributable to the consumer focus on following a wholesome diet to derive all the vitamins they need. The high cost of living in Switzerland encourages consumers to cut back on nonessentials, including vitamins that are perceived as superfluous. Adding to this, a vast array of food and drinks in the mass market is vitamin enriched and reduces the demand for vitamins. These products are effectively segmented with clear target groups;...

Euromonitor International's Vitamins in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.