VITAMINS IN THE UNITED KINGDOM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Format Innovation Freshens Up A Stale Category

Convenience Trumps Other Factors on the Path To Purchase

Veganism Boosts Sales of Single Vitamins

Competitive Landscape

Vitamins Are Part of the Weekly Food Shop, Edging Out Health and Drug Stores

Consumers Torn Between Convenient Multivitamins and Personalised Single Combinations

"natural" Appeal Catches Holland & Barrett Up To Boots

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Consumer Focus Shifts Further Towards Healthy Living, Natural Remedies and Mental Health

Focus on Prevention Rather Than Curative Products Drives Herbal Sales in the Pursuit of Healthy Living

Fickle Customers Heighten the Threat of Private Label To Established Players

Pharmacies Struggle To Remain Relevant As Supermarkets Rule

Nhs Cost-cutting Expected To Boost OTC Sales As Brexit Looms in the Forecast Period

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Gummy multivitamins have long been a staple in paediatric vitamins and dietary supplements. However, the introduction into the UK of Centrum Multigummies for adults in January 2018 changed the stagnant vitamins landscape. Boots estimates that 40% of Centrum’s existing customer base were attracted to the company with this product launch. Vitamins has long struggled with a lack of format innovation, as adults who struggle to swallow pills were largely excluded. Effervescent tablets like Berocca ha...

Euromonitor International's Vitamins in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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