VITAMINS IN ITALY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Vitamins Benefit From the Growing Health Culture Focusing on Prevention

Growth To Slow Due To High Level of Penetration

Increasing Product Segmentation Drives Growth

Competitive Landscape

Bayer and Pfizer Benefit From Brand Segmentation

Private Label Is Strongest Performer Among Domestic Companies

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Italians' Focus on Long-term Health and Prevention Ensures Steady Growth

An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand

Domestic Herbal Specialist Aboca Continues To Gain Share in Italy

OTC Medicines Permitted for Retail Through Online Pharmacies

Positive Forecast Due To the Trend Towards Wellbeing and Self-medication

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Vitamins recorded robust growth in 2018, benefiting from Italians’ increasing attention to maintaining long-term health. Italians believe that having a healthy lifestyle and diet combined with consuming vitamins and dietary supplements can be effective in improving their health and wellbeing and to manage and prevent chronic ailments. This trend is set to continue to benefit all vitamins over the forecast period. According to Federsalus (The Italian Association of Vitamins and Dietary supplement...

Euromonitor International's Vitamins in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.