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Vitamins in Nigeria

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VITAMINS IN NIGERIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Availability and Affordability Drive Healthy Growth

                Complementary With Other Drugs

                  Competitive Landscape

                    Wide Product Range Underpins Emzor's Leading Position in the Category

                      Category Data

                        Table 1 Sales of Vitamins by Category: Value 2013-2018

                          Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

                            Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

                              Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

                                Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

                                  Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

                                    Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                      Executive Summary

                                        Rapid Change in Urban, Middle-class Population and Youth Dominance Drives Growth in Consumer Health

                                          Increased Prices of Essential Medications Restricts Growth in 2018, Although Sales Improve Compared To 2017

                                            Local Players Lead Sales of Consumer Health Products in Nigeria

                                              Drug Distribution Network in Nigeria and Effect on Human Health

                                                Strong Growth Expected for Consumer Health in Nigeria Over the Forecast Period

                                                  Market Indicators

                                                    Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                      Table 9 Life Expectancy at Birth 2013-2018

                                                        Market Data

                                                          Table 10 Sales of Consumer Health by Category: Value 2013-2018

                                                            Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                              Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                  Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                    Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                      Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                        Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                          Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                            Appendix

                                                                              OTC Registration and Classification

                                                                                Vitamins and Dietary Supplements Registration and Classification

                                                                                  Self-medication/self-care and Preventive Medicine

                                                                                    Switches

                                                                                      Sources

                                                                                        Summary 1 Research Sources

                                                                                        Vitamins has recorded considerable growth because of the easy availability and affordable nature of such products in Nigeria. Consumers continue to demand such products because of their effectiveness in maintaining a healthy body. Indeed, some 75% of the population does not take the required vitamins the body needs each day, so they seek these products in order not to be vitamin deficient. Vitamins are very good for human health with vitamin C helping to prevent illnesses and vitamin E aiding sk...

                                                                                        Euromonitor International's Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                        Product coverage: Multivitamins, Single Vitamins.

                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                        Why buy this report?
                                                                                        * Get a detailed picture of the Vitamins market;
                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                        Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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