VITAMINS IN TUNISIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Government Campaigns Set To Raise Further Awareness Among Tunisians

Vitamin D Records Further Growth

Reduced Disposable Consumer Incomes Threaten Sales

Competitive Landscape

Bristol-Myers Squibb Upsa Tunisie Leads, Closely Followed by Bouchara Recordati

Consumers Tend To Prefer Recognised Brands

Domestic Players Focus on Improving Quality and Packaging of Their Brands

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Growing Health Awareness Positively Affects Consumer Health in Tunisia

Growth Remains Steady in 2018

Good Quality and Natural Products Shape the Competitive Landscape

Chemists/pharmacies Remains the Dominant Distribution Channel

Positive Performance To Be Sustained by Rising Domestic Product Supply

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The government relentlessly keeps trying to raise awareness among consumers of the benefits of leading a healthier lifestyle and following a regular and healthy diet in its continuous battle against obesity in the country. While the majority of consumers in Tunisia, particularly low-income families, have unhealthy diets, with the help of the government more consumers will become better informed about the importance of a well-balanced diet, resulting in the purchase of more vitamins, thus boostin...

Euromonitor International's Vitamins in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.