VITAMINS IN IRELAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Modest Growth Expected for Vitamins As A Preventative Method

Lack of Sunlight Results in Continued Growth in Demand for Vitamin D

Competition Expected To Increase As P&g Acquires Seven Seas

Competitive Landscape

Berocca Remains Ireland's Best-selling Vitamin Brand

Increased Competition From Private Label Players Such As Holland & Barrett

Social Influencers and Brand Ambassadors Being Used To Promote Products

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Extreme Weather and Innovation Driving Sales in Consumer Health

Long, Cold Winter and Hot Summer Create Unprecedented Opportunities in OTC

Several Pharmaceutical Players Moving To Ireland Due To Brexit

Growing Focus on Internet Retailing, But Traditional Still Works for Some

Modest Growth With Opportunities and Threats Following Brexit

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Vitamins sales are expected to continue growing as consumers increasingly look towards preventative measures over cures. A growing number of consumers are expected to monitor their health through blood tests, which will result in greater awareness of vitamin and other deficiencies. While many fitness conscious consumers monitor macronutrient levels (ie fat, protein, carbohydrates), there is expected to be a gradual shift towards focusing on micronutrients also, which will benefit the area. Howev...

Euromonitor International's Vitamins in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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