Vitamins in South Korea
VITAMINS IN SOUTH KOREA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Range of Vitamins for An Ageing Population
Various Formats Gain Popularity
Strong Online and Offline Retailing of Vitamins
Competitive Landscape
Korea Ginseng Aims To Widen Its Consumer Base
Domestic Manufacturers Watch Out for Direct Purchases From Overseas
New Channel and Format
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Preference and Taste Impacts Performance
Consumer Health Posts More Moderate Retail Value Sales Growth in 2018
Korea Ginseng Leads Consumer Health in 2018
Dynamic Distribution for Vitamins and Dietary Supplements
Consumer Health Is Approaching Maturing
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
The over 65-year-old population is considered the most profitable demographic in South Korea. The life expectancy of this demographic is increasing and senior consumers are investing more in their health as their disposable incomes rise. Vitamins claiming to be good for lowering blood pressure, improving eyesight or strengthening bone density are especially popular among older consumers. The purchase of vitamins as gifts is comparably high among products that cater to the needs of senior consume...
Euromonitor International's Vitamins in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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