VITAMINS IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Multivitamins Set To Remain Dominant by Registering the Strongest Growth Rates

Increasingly Hectic Lifestyles Set To Support Rising Demand for Vitamins

Brand Strategies To Remain Based on Age Segmentation

Competitive Landscape

Pfizer Maintains Its Leading Position by Offering Multiple Brands

Direct Selling Companies Continue To Influence Sales of Vitamins

Dominance of International Players Unlikely To Wane Considerably

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition

Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers

Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies

Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health

Rising Interest in Self-medication To Support Sales Growth in Consumer Health

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

The dominant vitamins category of multivitamins is also set to remain the most dynamic over the forecast period. The popularity of multivitamins is based on their broad appeal as general-purpose supplements that are suitable for everyone. As vitamins are not considered to be at all harmful when taken in the correct dosage and as they are essentially flavourless, they are popular among consumers looking to complete their nutrition. In addition, many consumers have unbalanced diets and this raises...

Euromonitor International's Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.