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Vitamins in Hungary

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VITAMINS IN HUNGARY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Focusing on Prevention

                Multivitamins

                  Outstanding Types of Single Vitamins

                    Competitive Landscape

                      Well-established Companies Continue To Lead

                        Domestic Brands Remain Popular

                          Health-consciousness Offers Opportunities

                            Category Data

                              Table 1 Sales of Vitamins by Category: Value 2013-2018

                                Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

                                    Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

                                        Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Consumer Health Benefits From Changing Consumer Lifestyles

                                                Trends and Events in Consumer Health

                                                  Advertising Remains Key To Success

                                                    the Rise of Internet Retailing

                                                      Healthy Is the New Trendy

                                                        Appendix

                                                          OTC Registration and Classification

                                                            Vitamins and Dietary Supplements Registration and Classification

                                                              Self-medication/self-care and Preventive Medicine

                                                                Switches

                                                                  Market Indicators

                                                                    Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                                      Table 9 Life Expectancy at Birth 2013-2018

                                                                        Market Data

                                                                          Table 10 Sales of Consumer Health by Category: Value 2013-2018

                                                                            Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                              Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                                Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                                  Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                                    Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                                      Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                                        Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                                          Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                            Sources

                                                                                              Summary 1 Research Sources

                                                                                              Between vitamins and dietary supplements, vitamins is the more mature category, which is demonstrated by both its growth rate and size. There is a general shift in Hungary from general, reactive treatment to longer-term consciousness regarding health issues, involving the prevention of diseases. This trend is supported by the huge flow of information via stores, media and advertisements, and the increased standard of living make spending more on non-essential products possible. The main retail c...

                                                                                              Euromonitor International's Vitamins in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                              Product coverage: Multivitamins, Single Vitamins.

                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                              Why buy this report?
                                                                                              * Get a detailed picture of the Vitamins market;
                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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