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Vitamins in Croatia

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VITAMINS IN CROATIA

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Institutions Frown Upon Unsubstantiated Claims

                Multivitamins Have A Slight Lead in Terms of Format

                  Poor Nutrition and Stress Are the Main Drivers of Demand

                    Competitive Landscape

                      Strong Presence of Locals

                        Multinational Brands Produced on Location

                          Private Label Underperforming

                            Category Data

                              Table 1 Sales of Vitamins by Category: Value 2013-2018

                                Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

                                  Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

                                    Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

                                      Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

                                        Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

                                          Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

                                            Executive Summary

                                              Still Plenty of Space for Growth

                                                General Improvement in the Economy Supports Sales of Consumer Health Products

                                                  Problems With Parent Company Do Not Bother Pliva Hrvatska

                                                    Liberalisation of the Market Still Just A Wish

                                                      the Future To Be Very Much Shaped by Legislation

                                                        Appendix

                                                          OTC Registration and Classification

                                                            Vitamins and Dietary Supplements Registration and Classification

                                                              Self-medication/self-care and Preventive Medicine

                                                                Market Indicators

                                                                  Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                                    Table 9 Life Expectancy at Birth 2013-2018

                                                                      Market Data

                                                                        Table 10 Sales of Consumer Health by Category: Value 2013-2018

                                                                          Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                            Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                              Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                                Table 14 Penetration of Private Label by Category: % Value 2013-2018

                                                                                  Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                                    Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                                      Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                                        Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                          Sources

                                                                                            Summary 1 Research Sources

                                                                                            Looking at the relationship between official Croatian institutions and the vitamins industry historically, it can be said that there is a wide range of competitors set against a very strict regulatory system. The vast number of competitors, which, due to increasing competition sometimes may resort to unfair practices, has prompted official agencies to take a tough stand on them.

                                                                                            Euromonitor International's Vitamins in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                            Product coverage: Multivitamins, Single Vitamins.

                                                                                            Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                            Why buy this report?
                                                                                            * Get a detailed picture of the Vitamins market;
                                                                                            * Pinpoint growth sectors and identify factors driving change;
                                                                                            * Understand the competitive environment, the market’s major players and leading brands;
                                                                                            * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                            Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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