VITAMINS IN COLOMBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Low Penetration Remains An Issue for Vitamins in Colombia

Expected Switch of Vitamin D From Prescription To OTC

Multivitamins Is Biggest in Value Sales

Competitive Landscape

Domestic Players Lead Vitamins

Private Label Remains Negligible in Vitamins

Limited Innovation Or Recent Launches

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Records Growth in 2018 As Economy Begins Recovery

Main Switches Present in Digestive Remedies and Cough, Cold and Allergy Remedies

Foreign Companies Lead Most Consumer Health Categories

Chemists/pharmacies Continues To Be Leading Distribution Channel

Increasing Awareness of Self-care and Ageing Population To Boost Future Sales

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format and Category: % Value 2018

Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches From Prescription to OTC

Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

Although Colombians continued to show an increasing interest in self-care and prevention, purchasing vitamins that can prevent serious health problems in the long term is not a priority for them. This can be attributed to the high costs of regular consumption, with some Colombians instead relying on fortified packaged foods and beverages or supplement nutrition drinks.

Euromonitor International's Vitamins in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.