VITAMINS IN BELARUS

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Low Disposable Incomes Limit Value Growth

Multivitamins Retain Their Popularity Due To Their Positioning and Consumer Awareness

Occasional Consumption of Vitamins on the Rise

Competitive Landscape

Major Competitors Retain Their Value Shares

Price Sensitivity Continues To Limit Sales of Vitamins

Low Activity Levels of Players Due To Strict Regulation of Vitamins

Category Data

Table 1 Sales of Vitamins by Category: Value 2013-2018

Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 4 NBO Company Shares of Vitamins: % Value 2014-2018

Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Executive Summary

Consumer Health Benefits From the Trends Towards Economising and Self-care and the Active Development of Pharmacies

Consumer Trends and State Regulation Lead To Stable Value Growth

Price-based Competition Persists

Government Limits the Development of Sales Channels for OTC and Vitamin and Dietary Supplements

Growth Expected Due To Consumer Preferences, the Economising Trend, the Spread of Maladies and State Control

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 9 Life Expectancy at Birth 2013-2018

Market Data

Table 10 Sales of Consumer Health by Category: Value 2013-2018

Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Vitamin consumption remains low in Belarus and recorded low retail value growth in 2018 with few consumers purchasing any kind of vitamins on a regular basis, while per capita consumption is low compared to neighbouring countries. Pharmacies offer a wide variety of vitamins, although their high unit prices discourage consumer interest. Low disposable incomes and high unit prices means vitamins are rarely on the list of must-have medications.

Euromonitor International's Vitamins in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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