Table of Contents

Players

Trends

Value chain

Industry analysis

Impact of virtual and augmented reality on retail and FMCG

Companies section

Technology briefing

APPENDIX: OUR "THEMATIC" RESEARCH METHODOLOGY

Alternative reality – which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) – could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

 

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, driven by the launch of several consumer VR headsets, and it was a banner year for mobile AR application programming interface (API) frameworks. AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.

 

Over the next five years, VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping.

 

Scope

This report focuses on understanding the impact of virtual & augmented reality in the retail and FMCG sectors.

 

-It discusses how VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping over the next five years.

 

-The report also explains how companies are leveraging VR/AR to deliver hyper-personalized marketing solutions that enrich customer experiences and drive commerce.

 

-It identifies the leading technology and retail players, who should benefit once VR/AR/MR takes off.

 

Reasons to buy

The report highlights the big players in the alternative reality industry and where do they sit in the value chain.

 

-It identifies the main trends that we expect to see over the next five years in the VR, AR, and MR sectors.

 

-The report analyses the alternative reality industry value chain, and an industry analysis to explain how AR could be the next mobile computing platform within a decade, a competitor landscape, mergers and acquisitions, and a timeline to understand the story of alternative reality technology thus far.

 

-The report describes the impact of virtual and augmented reality on retail and FMCG sectors, giving out key recommendations to technology, as well as retail and FMCG companies.

 

-It offers a technology briefing, highlighting the primary differences between VR, AR, and MR.

 

Companies mentioned

Alibaba

 

Alphabet

 

Amazon

 

Apple

 

Facebook

 

Himax

 

HTC

 

Intel

 

Largan Precision

 

Microsoft

 

Nvidia

 

Samsung

 

Sony

 

Tencent

 

Vuzix

 

ANTVR

 

Atheer Labs

 

Avegant

 

Blippar

 

Improbable

 

Insta360

 

Jaunt

 

Leap Motion

 

Magic Leap

 

Meta

 

MindMaze

 

NextVR

 

ODG

 

OTOY

 

Razer

 

Unity Technologies

 

Vayyar

 

JD.com

 

Lowe’s

 

Target

 

Walmart

 

Wayfair

 

EBay

 

IKEA

 

TCCC

 

L’Oreal

 

Nestlé