VARIETY STORES IN VIETNAM

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Variety Stores Records An Outstanding Growth Rate

Franchise Basis Helps Variety Stores Expand Quickly

Korean- and Japanese-style Products Are the Most Popular

Competitive Landscape

Miniso Has Ambition in Vietnam

Lack of Differentiation Seen Between Brands

Channel Data

Table 1 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 2 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 3 Variety Stores GBO Company Shares: % Value 2014-2018

Table 4 Variety Stores GBN Brand Shares: % Value 2015-2018

Table 5 Variety Stores LBN Brand Shares: Outlets 2015-2018

Table 6 Variety Stores LBN Brand Shares: Selling Space 2015-2018

Table 7 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 8 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Executive Summary

Merger and Acquisition Activities Continue Prominently

the Development of Internet Retailing Is Booming

Social Media Bring More Retail Opportunities

Vietnamese Retailing Attracts More International Players

Healthy Growth Expected Over the Forecast Period for Vietnamese Retailing

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 35 Retailing GBO Company Shares: % Value 2014-2018

Table 36 Retailing GBN Brand Shares: % Value 2015-2018

Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

In 2018, variety stores achieved the most robust value growth among all store-based retailing channels in Vietnam. The appearance of international brands such as Miniso and Ilahui since 2016 has changed the Vietnamese variety store retail landscape by bringing a wide range of products. In 2017 and 2018, many players faced the scandal of misleading origin, as most of their products are made in China yet the brand image is very Korean. However, variety stores’ main target consumers are the young p...

Euromonitor International's Variety Stores in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Variety Stores market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.