Vacuum Cleaners in South Africa
VACUUM CLEANERS IN SOUTH AFRICA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Design and Functionality Key Factors
Robotic Vacuum Cleaners Starting To Enjoy Familiarity
Majority of Consumers See Vacuum Cleaners As Non-essential
Competitive Landscape
Bennet Read Continues To Go From Strength To Strength After Successful Relaunch
Participation in E-commerce Increasing
Innovation That Adds Value Expected Over the Forecast Period
Category Data
Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018
Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018
Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018
Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018
Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Executive Summary
Consumers Demanding Value-added Appliances at Competitive Prices
Energy Efficiency, Water Usage and Product Size Remain Key Considerations
Competition Remains Fierce As Both Local and International Players Hold Strong Shares
Store-based Retailing Remains Dominant But Online Purchases on the Rise
Increased Innovation Expected To Help Overcome Threats To Future Performance
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 17 Sales of Consumer Appliances by Category: Value 2013-2018
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 24 Sales of Small Appliances by Category: Volume 2013-2018
Table 25 Sales of Small Appliances by Category: Value 2013-2018
Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Purchasing decisions for vacuum cleaners are based on two notable factors, namely design and functionality. Design aspects that influence consumers include but are not limited to aesthetics, especially in robotic vacuum cleaners; durability, as these products often take abuse when being used and transported; compactness and simplicity. With regard to functionality, features such as power ratings and suction are crucial. Innovation continues to be seen with cordless rechargeable models, while rat...
Euromonitor International's Vacuum Cleaners in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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