VACUUM CLEANERS IN MEXICO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Moderate Growth Despite the Launch of Advanced New Products

Variety Stores Remains the Leading Sales Channel for Vacuum Cleaners

Robotic Vacuum Cleaners Expected To Continue Recording Positive Sales Growth

Competitive Landscape

Koblenz Electrica SA De Cv Maintains Its Leadership in Vacuum Cleaners

Innovative Features Continue To Attract Consumers

Dyson Brings More Convenience To Vacuum Cleaners in Mexico

Category Data

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 6 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 7 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 8 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 9 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 10 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Executive Summary

Various Negative Influences Fail To Suppress Growth As Sales Continue To Rise

Consumer Appliances Performance in Mexico

Mabe Continues To Lead Major Appliances, While Sunbeam Leads in Small Appliances

Distribution Channels, E-commerce Continue Gaining Relevance

What To Expect From Consumer Appliances During the Forecast Period

Market Indicators

Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 13 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 14 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 15 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 16 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 17 Sales of Consumer Appliances by Category: Value 2013-2018

Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 19 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 24 Sales of Small Appliances by Category: Volume 2013-2018

Table 25 Sales of Small Appliances by Category: Value 2013-2018

Table 26 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 27 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 29 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 30 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 31 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 32 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 33 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 35 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 42 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 43 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Vacuum cleaners continues to record positive sales growth, although growth rates in 2018 were more moderate than in previous years. This was mainly because of political and economic instability during the first half of the year. Consumers generally prefer not to invest in new products that they do not consider as essential in such uncertain times. In addition, many Mexican consumers have no interest in vacuum cleaners as they believe that these types of products are only suitable for homes which...

Euromonitor International's Vacuum Cleaners in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.