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Vacuum Cleaners in Australia

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VACUUM CLEANERS IN AUSTRALIA

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Stick Vacuum Cleaners Records Fastest Retail Volume Growth

                Growing Presence of Premiumisation

                  Competitive Landscape

                    Dyson Continues To Strengthen Its Leadership

                      Godfreys Pty Ltd Faces Major Difficulties in Vacuum Cleaners

                        Category Data

                          Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018

                            Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018

                              Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

                                Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

                                  Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

                                    Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

                                      Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

                                        Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

                                          Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

                                            Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

                                              Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

                                                Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

                                                  Executive Summary

                                                    Steady Growth for Consumer Appliances

                                                      Large Capacity, A Growing Trend

                                                        Innovation Driving Premiumisation

                                                          Private Label's Emerging Presence

                                                            Positive Outlook for Consumer Appliances in Australia

                                                              Market Indicators

                                                                Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                  Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                    Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                      Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                        Market Data

                                                                          Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                            Table 18 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                              Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                    Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                      Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                        Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                          Table 25 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                            Table 26 Sales of Small Appliances by Category: Value 2013-2018

                                                                                              Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                  Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                    Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                      Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                        Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                          Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                            Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                              Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                  Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                    Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                      Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                        Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                          Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                            Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                              Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                  Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                    Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                      Sources

                                                                                                                                        Summary 1 Research Sources

                                                                                                                                        Vacuum cleaners in Australia experienced another year of retail volume and current value growth in 2018. This growth was again driven by strong demand for stick vacuum cleaners, an emerging and rapidly growing category. The consumer trend towards convenient models with multifunctional capabilities is very much present in vacuum cleaners and is driving a continuous change in consumer preferences between different vacuum cleaner formats. Many companies now have an existing range of stick vacuum cl...

                                                                                                                                        Euromonitor International's Vacuum Cleaners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                        Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                        Why buy this report?
                                                                                                                                        * Get a detailed picture of the Vacuum Cleaners market;
                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

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