VACUUM CLEANERS IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Vacuum Cleaners on A Positive Growth Trend

Handheld and Robotic Vacuum Cleaners Post Healthy Growth Rates

Chained Specialist Retailers Lead Distribution

Competitive Landscape

International Brands Are the Preferred Choice

Innovative Vacuum Cleaners Fare Well With Local Consumers

Fierce Competition Within Robotic Vacuum Cleaners

Category Data

Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018

Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018

Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

Executive Summary

Good Performance by Consumer Appliances

the Romanian Consumer Is Becoming More Sophisticated

the Competition Intensifies

Romanians Prefer Chained Specialist Retailers

Optimistic Outlook for Consumer Appliances in Romania

Market Indicators

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 18 Sales of Consumer Appliances by Category: Value 2013-2018

Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 25 Sales of Small Appliances by Category: Volume 2013-2018

Table 26 Sales of Small Appliances by Category: Value 2013-2018

Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

With rising disposable incomes and increasing product variety, vacuum cleaners registered another year of retail volume and value sales growth in 2018. Romanians are attached to their homes, and home ownership in Romania is among the highest in Europe. Thus, consumers are open to purchasing effective and qualitative products to keep their homes clean. Vacuum cleaners are a top priority purchase within consumer appliances, but penetration is still low in rural areas.

Euromonitor International's Vacuum Cleaners in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.