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Vacuum Cleaners in Japan

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VACUUM CLEANERS IN JAPAN

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Stick Vacuum Cleaners Exceeds Cylinder Vacuum Cleaners in 2018

                Design Boost for Stick Vacuum Cleaners

                  Robotic Vacuum Cleaners Increase Consumer Awareness

                    Competitive Landscape

                      Dyson Increases Share As A Premium Brand

                        Potential Challenge To Dyson

                          Irobot Remains the Top Runner of Robotic Vacuum Cleaners

                            Category Data

                              Table 1 Sales of Vacuum Cleaners by Category: Volume 2013-2018

                                Table 2 Sales of Vacuum Cleaners by Category: Value 2013-2018

                                  Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2013-2018

                                      Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2014-2018

                                        Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2014-2018

                                          Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2015-2018

                                            Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2013-2018

                                              Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2018-2023

                                                Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2018-2023

                                                  Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023

                                                    Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023

                                                      Executive Summary

                                                        Demographic Developments Contribute To Modest Growth

                                                          Time Pressures Support Demand

                                                            Japanese Manufacturers Finally Focus on Connected Appliances

                                                              Internet Retailing Grows Quickly in Small Appliances

                                                                Overall Stagnation Expected Over Forecast Period, But Areas of Potential Remain

                                                                  Market Indicators

                                                                    Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                      Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                        Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                          Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                            Market Data

                                                                              Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                                Table 18 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                                  Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                    Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                      Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                        Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                          Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                            Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                              Table 25 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                                Table 26 Sales of Small Appliances by Category: Value 2013-2018

                                                                                                  Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                    Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                      Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                        Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                          Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                            Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                              Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                                Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                                  Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                    Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                      Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                        Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                          Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                            Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                              Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                                Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                                  Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                    Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                      Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                        Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                          Definitions

                                                                                                                                            Sources

                                                                                                                                              Summary 1 Research Sources

                                                                                                                                              Stick vacuum cleaners saw year-on-year volume growth throughout the review period, including a double-digit increase in 2018, while cylinder vacuum cleaners saw significant declines. As a result, cylinder vacuum cleaners, “the” vacuum cleaner type in Japan for a long time, saw its volumes exceeded by stick vacuum cleaners for the first time in 2018. There is a strong trend towards “cordless” stick vacuum cleaners, which can easily be carried anywhere in the house without the hassle of carrying o...

                                                                                                                                              Euromonitor International's Vacuum Cleaners in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                              Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                              Why buy this report?
                                                                                                                                              * Get a detailed picture of the Vacuum Cleaners market;
                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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