Unilever Group in Packaged Food (World)
Unilever Group in Packaged Food (World)
Euromonitor International
February 2019
Scope of the Report
Strategic Evaluation
Competitive Positioning
Ice Cream and Frozen Desserts
Sauces, Dressings and Condiments
Prospects
Unilever is the sixth largest packaged food company globally, but its current position may not be retained if it continues to trim its food offering to focus on beauty and personal care. Within food, the company retains its title as the leading ice cream manufacturer thanks to the growth of global brands Magnum and Cornetto and exposure in emerging markets. Unilever’s food strategy, however, remains in a worrying state of flux. Finding stability will be a key challenge for the company for 2019.
Euromonitor International’s Unilever Group in Packaged Food (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Packaged Food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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