Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in womenswear

Main issues in womenswear

Arcadia’s troubles continue but create opportunity for other retailers in the womenswear market

Decline of key department stores providing growth opportunity for other players

Grocers can exploit department stores’ weaknesses

The gap in retailers targeting convenient, wearable fashion for the 25-44s

Retailers must review sizing to offer shoppers consistency and increase reliability

New entrants review

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

Overall sector size

Overall sector growth

Category dynamics: women's outerwear

Category dynamics: women's underwear

Spend per head

Online dynamics

WHERE PEOPLE SHOP

Headlines

Channels of distribution

Channel preference

Location preference

Market shares

Key metrics

Shopped retailers

Retailer profiles

M&S

Next

Topshop

River Island

Sainsbury's

Zara

M&Co

John Lewis & Partners

N Brown

Sosandar

Competitor dynamics

HOW AND WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing womenswear

Retailer ratings

Shopping preferences

METHODOLOGY

What is included

Market sizing

UK Womenswear 2019-2024

Summary

The UK Womenswear 2019-2024 report offers comprehensive insight and analysis of the UK womenswear market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following - the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 UK clothing survey, using a panel of 5,000 nationally representative consumers.

The UK womenswear market is forecast to reach £24.1bn in 2019, with forecast growth of 8.0% between 2019 and 2024. Volume growth will elude the womenswear market in 2019 with volumes staying flat, despite volume contraction over the last two years as Brexit rocked consumer confidence. We forecast womenswear spending to slowly rise over the next five years as Brexit agreements are confirmed and shoppers have more clarity on the effect to their finances and spending power.

Scope

- Despite the recent underperformance of some key players, the clothing specialists channel is expected to grow by 0.2 percentage points over the next five years to reach a share of 75.4% of the UK womenswear market in 2024.
- Half of UK female clothing shoppers agree that they will be spend less on clothing in 2019 compared to 2018.
- Click & collect delivery continues to grow in popularity, with 35.1% of womenswear shoppers using this fulfilment method in 2019 compared to 31.3% in 2018.
- ASOS has been the biggest winner in the UK womenswear market over the past five years, with its share rising by 1.6 percentage points to 2.8%.

Reasons to buy

- Learn how the weakness of key retailers, such as Arcadia and Debenhams, is impacting the market, and how you can exploit this to form an effective growth strategy.
- Utilise our in depth analysis of each age group, including average annual spend per head and the most important purchase drivers, to help you to increase spend among your target customer base.
- Use our detailed analysis of what inspires female shoppers' clothing choices, including the most influential social media channels for each age group, to help identify ways to aquire new shoppers and drive engagement.
- Find out the rate at which online and offline channels are forecast to grow over the next five years, allowing you to adjust your business models to maximise sales potential.