Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered
• 1.4 Market Analysis by Type
  • 1.4.1 Global TV Advertising Market Size Growth Rate by Type (2014-2025)
  • 1.4.2 20 Seconds
  • 1.4.3 60 Seconds
  • 1.4.4 More than 60 Seconds
• 1.5 Market by Application
  • 1.5.1 Global TV Advertising Market Share by Application (2014-2025)
  • 1.5.2 Food & Beverage Industry
  • 1.5.3 Vehicles Industry
  • 1.5.4 Health and Medical Industry
  • 1.5.5 Commercial and Personal Services
  • 1.5.6 Consumer Goods
  • 1.5.7 Others
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends

• 2.1 TV Advertising Market Size
• 2.2 TV Advertising Growth Trends by Regions
  • 2.2.1 TV Advertising Market Size by Regions (2014-2025)
  • 2.2.2 TV Advertising Market Share by Regions (2014-2019)
• 2.3 Industry Trends
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Opportunities

3 Market Share by Key Players

• 3.1 TV Advertising Market Size by Manufacturers
  • 3.1.1 Global TV Advertising Revenue by Manufacturers (2014-2019)
  • 3.1.2 Global TV Advertising Revenue Market Share by Manufacturers (2014-2019)
  • 3.1.3 Global TV Advertising Market Concentration Ratio (CR5 and HHI)
• 3.2 TV Advertising Key Players Head office and Area Served
• 3.3 Key Players TV Advertising Product/Solution/Service
• 3.4 Date of Enter into TV Advertising Market
• 3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

• 4.1 Global TV Advertising Market Size by Type (2014-2019)
• 4.2 Global TV Advertising Market Size by Application (2014-2019)

5 United States

• 5.1 United States TV Advertising Market Size (2014-2019)
• 5.2 TV Advertising Key Players in United States
• 5.3 United States TV Advertising Market Size by Type
• 5.4 United States TV Advertising Market Size by Application

6 Europe

• 6.1 Europe TV Advertising Market Size (2014-2019)
• 6.2 TV Advertising Key Players in Europe
• 6.3 Europe TV Advertising Market Size by Type
• 6.4 Europe TV Advertising Market Size by Application

7 China

• 7.1 China TV Advertising Market Size (2014-2019)
• 7.2 TV Advertising Key Players in China
• 7.3 China TV Advertising Market Size by Type
• 7.4 China TV Advertising Market Size by Application

8 Japan

• 8.1 Japan TV Advertising Market Size (2014-2019)
• 8.2 TV Advertising Key Players in Japan
• 8.3 Japan TV Advertising Market Size by Type
• 8.4 Japan TV Advertising Market Size by Application

9 Southeast Asia

• 9.1 Southeast Asia TV Advertising Market Size (2014-2019)
• 9.2 TV Advertising Key Players in Southeast Asia
• 9.3 Southeast Asia TV Advertising Market Size by Type
• 9.4 Southeast Asia TV Advertising Market Size by Application

10 India

• 10.1 India TV Advertising Market Size (2014-2019)
• 10.2 TV Advertising Key Players in India
• 10.3 India TV Advertising Market Size by Type
• 10.4 India TV Advertising Market Size by Application

11 Central & South America

• 11.1 Central & South America TV Advertising Market Size (2014-2019)
• 11.2 TV Advertising Key Players in Central & South America
• 11.3 Central & South America TV Advertising Market Size by Type
• 11.4 Central & South America TV Advertising Market Size by Application

12 International Players Profiles

• 12.1 CBS
  • 12.1.1 CBS Company Details
  • 12.1.2 Company Description and Business Overview
  • 12.1.3 TV Advertising Introduction
  • 12.1.4 CBS Revenue in TV Advertising Business (2014-2019)
  • 12.1.5 CBS Recent Development
• 12.2 Comcast
  • 12.2.1 Comcast Company Details
  • 12.2.2 Company Description and Business Overview
  • 12.2.3 TV Advertising Introduction
  • 12.2.4 Comcast Revenue in TV Advertising Business (2014-2019)
  • 12.2.5 Comcast Recent Development
• 12.3 News
  • 12.3.1 News Company Details
  • 12.3.2 Company Description and Business Overview
  • 12.3.3 TV Advertising Introduction
  • 12.3.4 News Revenue in TV Advertising Business (2014-2019)
  • 12.3.5 News Recent Development
• 12.4 Viacom
  • 12.4.1 Viacom Company Details
  • 12.4.2 Company Description and Business Overview
  • 12.4.3 TV Advertising Introduction
  • 12.4.4 Viacom Revenue in TV Advertising Business (2014-2019)
  • 12.4.5 Viacom Recent Development
• 12.5 Fisher Communication
  • 12.5.1 Fisher Communication Company Details
  • 12.5.2 Company Description and Business Overview
  • 12.5.3 TV Advertising Introduction
  • 12.5.4 Fisher Communication Revenue in TV Advertising Business (2014-2019)
  • 12.5.5 Fisher Communication Recent Development
• 12.6 Gray Television
  • 12.6.1 Gray Television Company Details
  • 12.6.2 Company Description and Business Overview
  • 12.6.3 TV Advertising Introduction
  • 12.6.4 Gray Television Revenue in TV Advertising Business (2014-2019)
  • 12.6.5 Gray Television Recent Development
• 12.7 LiveRail
  • 12.7.1 LiveRail Company Details
  • 12.7.2 Company Description and Business Overview
  • 12.7.3 TV Advertising Introduction
  • 12.7.4 LiveRail Revenue in TV Advertising Business (2014-2019)
  • 12.7.5 LiveRail Recent Development
• 12.8 Sinclair Broadcast Group
  • 12.8.1 Sinclair Broadcast Group Company Details
  • 12.8.2 Company Description and Business Overview
  • 12.8.3 TV Advertising Introduction
  • 12.8.4 Sinclair Broadcast Group Revenue in TV Advertising Business (2014-2019)
  • 12.8.5 Sinclair Broadcast Group Recent Development
• 12.9 Sun TV Network
  • 12.9.1 Sun TV Network Company Details
  • 12.9.2 Company Description and Business Overview
  • 12.9.3 TV Advertising Introduction
  • 12.9.4 Sun TV Network Revenue in TV Advertising Business (2014-2019)
  • 12.9.5 Sun TV Network Recent Development
• 12.10 The Walt Disney
  • 12.10.1 The Walt Disney Company Details
  • 12.10.2 Company Description and Business Overview
  • 12.10.3 TV Advertising Introduction
  • 12.10.4 The Walt Disney Revenue in TV Advertising Business (2014-2019)
  • 12.10.5 The Walt Disney Recent Development
• 12.11 Time Warner
• 12.12 TBC
• 12.13 TV Today Network
• 12.14 Univision Communication
• 12.15 Vivendi
• 12.16 WPP
• 12.17 Omnicom Group
• 12.18 DENTSU INC.
• 12.19 Publicis Groupe
• 12.20 IPG
• 12.21 Havas

13 Market Forecast 2019-2025

• 13.1 Market Size Forecast by Regions
• 13.2 United States
• 13.3 Europe
• 13.4 China
• 13.5 Japan
• 13.6 Southeast Asia
• 13.7 India
• 13.8 Central & South America
• 13.9 Market Size Forecast by Product (2019-2025)
• 13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
    • 15.1.1.1 Research Programs/Design
    • 15.1.1.2 Market Size Estimation
    • 12.1.1.3 Market Breakdown and Data Triangulation
  • 15.1.2 Data Source
    • 15.1.2.1 Secondary Sources
    • 15.1.2.2 Primary Sources
• 15.2 Disclaimer

In 2018, the global TV Advertising market size was million US$ and it is expected to reach million US$ by the end of 2025, with a CAGR of during 2019-2025.

This report focuses on the global TV Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the TV Advertising development in United States, Europe and China.

The key players covered in this study
CBS
Comcast
News
Viacom
Fisher Communication
Gray Television
LiveRail
Sinclair Broadcast Group
Sun TV Network
The Walt Disney
Time Warner
TBC
TV Today Network
Univision Communication
Vivendi
WPP
Omnicom Group
DENTSU INC.
Publicis Groupe
IPG
Havas

Market segment by Type, the product can be split into
20 Seconds
60 Seconds
More than 60 Seconds

Market segment by Application, split into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global TV Advertising status, future forecast, growth opportunity, key market and key players.
To present the TV Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of TV Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.