Global Trench SiC Power MOSFET Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2029
1 Market Overview
- 1.1 Product Overview and Scope of Trench SiC Power MOSFET
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Market Analysis by Type
- 1.3.1 Overview: Global Trench SiC Power MOSFET Consumption Value by Type: 2018 Versus 2022 Versus 2029
- 1.3.2 N-Channel
- 1.3.3 P-Channel
- 1.4 Market Analysis by Application
- 1.4.1 Overview: Global Trench SiC Power MOSFET Consumption Value by Application: 2018 Versus 2022 Versus 2029
- 1.4.2 Industrial
- 1.4.3 Energy
- 1.4.4 Automotive
- 1.4.5 Electronics
- 1.4.6 Others
- 1.5 Global Trench SiC Power MOSFET Market Size & Forecast
- 1.5.1 Global Trench SiC Power MOSFET Consumption Value (2018 & 2022 & 2029)
- 1.5.2 Global Trench SiC Power MOSFET Sales Quantity (2018-2029)
- 1.5.3 Global Trench SiC Power MOSFET Average Price (2018-2029)
2 Manufacturers Profiles
- 2.1 Infineon
- 2.1.1 Infineon Details
- 2.1.2 Infineon Major Business
- 2.1.3 Infineon Trench SiC Power MOSFET Product and Services
- 2.1.4 Infineon Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.1.5 Infineon Recent Developments/Updates
- 2.2 Nexperia
- 2.2.1 Nexperia Details
- 2.2.2 Nexperia Major Business
- 2.2.3 Nexperia Trench SiC Power MOSFET Product and Services
- 2.2.4 Nexperia Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.2.5 Nexperia Recent Developments/Updates
- 2.3 Onsemi
- 2.3.1 Onsemi Details
- 2.3.2 Onsemi Major Business
- 2.3.3 Onsemi Trench SiC Power MOSFET Product and Services
- 2.3.4 Onsemi Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.3.5 Onsemi Recent Developments/Updates
- 2.4 Renesas
- 2.4.1 Renesas Details
- 2.4.2 Renesas Major Business
- 2.4.3 Renesas Trench SiC Power MOSFET Product and Services
- 2.4.4 Renesas Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.4.5 Renesas Recent Developments/Updates
- 2.5 Littelfuse
- 2.5.1 Littelfuse Details
- 2.5.2 Littelfuse Major Business
- 2.5.3 Littelfuse Trench SiC Power MOSFET Product and Services
- 2.5.4 Littelfuse Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.5.5 Littelfuse Recent Developments/Updates
- 2.6 Vishay Intertechnology
- 2.6.1 Vishay Intertechnology Details
- 2.6.2 Vishay Intertechnology Major Business
- 2.6.3 Vishay Intertechnology Trench SiC Power MOSFET Product and Services
- 2.6.4 Vishay Intertechnology Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.6.5 Vishay Intertechnology Recent Developments/Updates
- 2.7 Alpha & Omega Semiconductor
- 2.7.1 Alpha & Omega Semiconductor Details
- 2.7.2 Alpha & Omega Semiconductor Major Business
- 2.7.3 Alpha & Omega Semiconductor Trench SiC Power MOSFET Product and Services
- 2.7.4 Alpha & Omega Semiconductor Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.7.5 Alpha & Omega Semiconductor Recent Developments/Updates
- 2.8 ROHM
- 2.8.1 ROHM Details
- 2.8.2 ROHM Major Business
- 2.8.3 ROHM Trench SiC Power MOSFET Product and Services
- 2.8.4 ROHM Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.8.5 ROHM Recent Developments/Updates
- 2.9 Wolfspeed
- 2.9.1 Wolfspeed Details
- 2.9.2 Wolfspeed Major Business
- 2.9.3 Wolfspeed Trench SiC Power MOSFET Product and Services
- 2.9.4 Wolfspeed Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.9.5 Wolfspeed Recent Developments/Updates
- 2.10 Mitsubishi Electric
- 2.10.1 Mitsubishi Electric Details
- 2.10.2 Mitsubishi Electric Major Business
- 2.10.3 Mitsubishi Electric Trench SiC Power MOSFET Product and Services
- 2.10.4 Mitsubishi Electric Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.10.5 Mitsubishi Electric Recent Developments/Updates
- 2.11 STMicroelectronics
- 2.11.1 STMicroelectronics Details
- 2.11.2 STMicroelectronics Major Business
- 2.11.3 STMicroelectronics Trench SiC Power MOSFET Product and Services
- 2.11.4 STMicroelectronics Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.11.5 STMicroelectronics Recent Developments/Updates
- 2.12 Ascatron
- 2.12.1 Ascatron Details
- 2.12.2 Ascatron Major Business
- 2.12.3 Ascatron Trench SiC Power MOSFET Product and Services
- 2.12.4 Ascatron Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.12.5 Ascatron Recent Developments/Updates
- 2.13 Fuji Electric
- 2.13.1 Fuji Electric Details
- 2.13.2 Fuji Electric Major Business
- 2.13.3 Fuji Electric Trench SiC Power MOSFET Product and Services
- 2.13.4 Fuji Electric Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.13.5 Fuji Electric Recent Developments/Updates
- 2.14 Toshiba
- 2.14.1 Toshiba Details
- 2.14.2 Toshiba Major Business
- 2.14.3 Toshiba Trench SiC Power MOSFET Product and Services
- 2.14.4 Toshiba Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.14.5 Toshiba Recent Developments/Updates
- 2.15 GeneSiC Semiconductor
- 2.15.1 GeneSiC Semiconductor Details
- 2.15.2 GeneSiC Semiconductor Major Business
- 2.15.3 GeneSiC Semiconductor Trench SiC Power MOSFET Product and Services
- 2.15.4 GeneSiC Semiconductor Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.15.5 GeneSiC Semiconductor Recent Developments/Updates
- 2.16 Anbon
- 2.16.1 Anbon Details
- 2.16.2 Anbon Major Business
- 2.16.3 Anbon Trench SiC Power MOSFET Product and Services
- 2.16.4 Anbon Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.16.5 Anbon Recent Developments/Updates
- 2.17 Powermaster Semiconductor
- 2.17.1 Powermaster Semiconductor Details
- 2.17.2 Powermaster Semiconductor Major Business
- 2.17.3 Powermaster Semiconductor Trench SiC Power MOSFET Product and Services
- 2.17.4 Powermaster Semiconductor Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.17.5 Powermaster Semiconductor Recent Developments/Updates
- 2.18 InventChip Technology
- 2.18.1 InventChip Technology Details
- 2.18.2 InventChip Technology Major Business
- 2.18.3 InventChip Technology Trench SiC Power MOSFET Product and Services
- 2.18.4 InventChip Technology Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.18.5 InventChip Technology Recent Developments/Updates
- 2.19 NCEPOWER
- 2.19.1 NCEPOWER Details
- 2.19.2 NCEPOWER Major Business
- 2.19.3 NCEPOWER Trench SiC Power MOSFET Product and Services
- 2.19.4 NCEPOWER Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.19.5 NCEPOWER Recent Developments/Updates
- 2.20 CoolSemi
- 2.20.1 CoolSemi Details
- 2.20.2 CoolSemi Major Business
- 2.20.3 CoolSemi Trench SiC Power MOSFET Product and Services
- 2.20.4 CoolSemi Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.20.5 CoolSemi Recent Developments/Updates
- 2.21 Huayi Microelectronics
- 2.21.1 Huayi Microelectronics Details
- 2.21.2 Huayi Microelectronics Major Business
- 2.21.3 Huayi Microelectronics Trench SiC Power MOSFET Product and Services
- 2.21.4 Huayi Microelectronics Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.21.5 Huayi Microelectronics Recent Developments/Updates
- 2.22 Yangzhou Yangjie Electronic Technology
- 2.22.1 Yangzhou Yangjie Electronic Technology Details
- 2.22.2 Yangzhou Yangjie Electronic Technology Major Business
- 2.22.3 Yangzhou Yangjie Electronic Technology Trench SiC Power MOSFET Product and Services
- 2.22.4 Yangzhou Yangjie Electronic Technology Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.22.5 Yangzhou Yangjie Electronic Technology Recent Developments/Updates
- 2.23 Shenzhen BASiC Semiconductor LTD
- 2.23.1 Shenzhen BASiC Semiconductor LTD Details
- 2.23.2 Shenzhen BASiC Semiconductor LTD Major Business
- 2.23.3 Shenzhen BASiC Semiconductor LTD Trench SiC Power MOSFET Product and Services
- 2.23.4 Shenzhen BASiC Semiconductor LTD Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.23.5 Shenzhen BASiC Semiconductor LTD Recent Developments/Updates
- 2.24 WeEn Semiconductors
- 2.24.1 WeEn Semiconductors Details
- 2.24.2 WeEn Semiconductors Major Business
- 2.24.3 WeEn Semiconductors Trench SiC Power MOSFET Product and Services
- 2.24.4 WeEn Semiconductors Trench SiC Power MOSFET Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2018-2023)
- 2.24.5 WeEn Semiconductors Recent Developments/Updates
3 Competitive Environment: Trench SiC Power MOSFET by Manufacturer
- 3.1 Global Trench SiC Power MOSFET Sales Quantity by Manufacturer (2018-2023)
- 3.2 Global Trench SiC Power MOSFET Revenue by Manufacturer (2018-2023)
- 3.3 Global Trench SiC Power MOSFET Average Price by Manufacturer (2018-2023)
- 3.4 Market Share Analysis (2022)
- 3.4.1 Producer Shipments of Trench SiC Power MOSFET by Manufacturer Revenue ($MM) and Market Share (%): 2022
- 3.4.2 Top 3 Trench SiC Power MOSFET Manufacturer Market Share in 2022
- 3.4.2 Top 6 Trench SiC Power MOSFET Manufacturer Market Share in 2022
- 3.5 Trench SiC Power MOSFET Market: Overall Company Footprint Analysis
- 3.5.1 Trench SiC Power MOSFET Market: Region Footprint
- 3.5.2 Trench SiC Power MOSFET Market: Company Product Type Footprint
- 3.5.3 Trench SiC Power MOSFET Market: Company Product Application Footprint
- 3.6 New Market Entrants and Barriers to Market Entry
- 3.7 Mergers, Acquisition, Agreements, and Collaborations
4 Consumption Analysis by Region
- 4.1 Global Trench SiC Power MOSFET Market Size by Region
- 4.1.1 Global Trench SiC Power MOSFET Sales Quantity by Region (2018-2029)
- 4.1.2 Global Trench SiC Power MOSFET Consumption Value by Region (2018-2029)
- 4.1.3 Global Trench SiC Power MOSFET Average Price by Region (2018-2029)
- 4.2 North America Trench SiC Power MOSFET Consumption Value (2018-2029)
- 4.3 Europe Trench SiC Power MOSFET Consumption Value (2018-2029)
- 4.4 Asia-Pacific Trench SiC Power MOSFET Consumption Value (2018-2029)
- 4.5 South America Trench SiC Power MOSFET Consumption Value (2018-2029)
- 4.6 Middle East and Africa Trench SiC Power MOSFET Consumption Value (2018-2029)
5 Market Segment by Type
- 5.1 Global Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 5.2 Global Trench SiC Power MOSFET Consumption Value by Type (2018-2029)
- 5.3 Global Trench SiC Power MOSFET Average Price by Type (2018-2029)
6 Market Segment by Application
- 6.1 Global Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 6.2 Global Trench SiC Power MOSFET Consumption Value by Application (2018-2029)
- 6.3 Global Trench SiC Power MOSFET Average Price by Application (2018-2029)
7 North America
- 7.1 North America Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 7.2 North America Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 7.3 North America Trench SiC Power MOSFET Market Size by Country
- 7.3.1 North America Trench SiC Power MOSFET Sales Quantity by Country (2018-2029)
- 7.3.2 North America Trench SiC Power MOSFET Consumption Value by Country (2018-2029)
- 7.3.3 United States Market Size and Forecast (2018-2029)
- 7.3.4 Canada Market Size and Forecast (2018-2029)
- 7.3.5 Mexico Market Size and Forecast (2018-2029)
8 Europe
- 8.1 Europe Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 8.2 Europe Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 8.3 Europe Trench SiC Power MOSFET Market Size by Country
- 8.3.1 Europe Trench SiC Power MOSFET Sales Quantity by Country (2018-2029)
- 8.3.2 Europe Trench SiC Power MOSFET Consumption Value by Country (2018-2029)
- 8.3.3 Germany Market Size and Forecast (2018-2029)
- 8.3.4 France Market Size and Forecast (2018-2029)
- 8.3.5 United Kingdom Market Size and Forecast (2018-2029)
- 8.3.6 Russia Market Size and Forecast (2018-2029)
- 8.3.7 Italy Market Size and Forecast (2018-2029)
9 Asia-Pacific
- 9.1 Asia-Pacific Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 9.2 Asia-Pacific Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 9.3 Asia-Pacific Trench SiC Power MOSFET Market Size by Region
- 9.3.1 Asia-Pacific Trench SiC Power MOSFET Sales Quantity by Region (2018-2029)
- 9.3.2 Asia-Pacific Trench SiC Power MOSFET Consumption Value by Region (2018-2029)
- 9.3.3 China Market Size and Forecast (2018-2029)
- 9.3.4 Japan Market Size and Forecast (2018-2029)
- 9.3.5 Korea Market Size and Forecast (2018-2029)
- 9.3.6 India Market Size and Forecast (2018-2029)
- 9.3.7 Southeast Asia Market Size and Forecast (2018-2029)
- 9.3.8 Australia Market Size and Forecast (2018-2029)
10 South America
- 10.1 South America Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 10.2 South America Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 10.3 South America Trench SiC Power MOSFET Market Size by Country
- 10.3.1 South America Trench SiC Power MOSFET Sales Quantity by Country (2018-2029)
- 10.3.2 South America Trench SiC Power MOSFET Consumption Value by Country (2018-2029)
- 10.3.3 Brazil Market Size and Forecast (2018-2029)
- 10.3.4 Argentina Market Size and Forecast (2018-2029)
11 Middle East & Africa
- 11.1 Middle East & Africa Trench SiC Power MOSFET Sales Quantity by Type (2018-2029)
- 11.2 Middle East & Africa Trench SiC Power MOSFET Sales Quantity by Application (2018-2029)
- 11.3 Middle East & Africa Trench SiC Power MOSFET Market Size by Country
- 11.3.1 Middle East & Africa Trench SiC Power MOSFET Sales Quantity by Country (2018-2029)
- 11.3.2 Middle East & Africa Trench SiC Power MOSFET Consumption Value by Country (2018-2029)
- 11.3.3 Turkey Market Size and Forecast (2018-2029)
- 11.3.4 Egypt Market Size and Forecast (2018-2029)
- 11.3.5 Saudi Arabia Market Size and Forecast (2018-2029)
- 11.3.6 South Africa Market Size and Forecast (2018-2029)
12 Market Dynamics
- 12.1 Trench SiC Power MOSFET Market Drivers
- 12.2 Trench SiC Power MOSFET Market Restraints
- 12.3 Trench SiC Power MOSFET Trends Analysis
- 12.4 Porters Five Forces Analysis
- 12.4.1 Threat of New Entrants
- 12.4.2 Bargaining Power of Suppliers
- 12.4.3 Bargaining Power of Buyers
- 12.4.4 Threat of Substitutes
- 12.4.5 Competitive Rivalry
- 12.5 Influence of COVID-19 and Russia-Ukraine War
- 12.5.1 Influence of COVID-19
- 12.5.2 Influence of Russia-Ukraine War
13 Raw Material and Industry Chain
- 13.1 Raw Material of Trench SiC Power MOSFET and Key Manufacturers
- 13.2 Manufacturing Costs Percentage of Trench SiC Power MOSFET
- 13.3 Trench SiC Power MOSFET Production Process
- 13.4 Trench SiC Power MOSFET Industrial Chain
14 Shipments by Distribution Channel
- 14.1 Sales Channel
- 14.1.1 Direct to End-User
- 14.1.2 Distributors
- 14.2 Trench SiC Power MOSFET Typical Distributors
- 14.3 Trench SiC Power MOSFET Typical Customers
15 Research Findings and Conclusion
16 Appendix
- 16.1 Methodology
- 16.2 Research Process and Data Source
According to our (Global Info Research) latest study, the global Trench SiC Power MOSFET market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Trench SiC power MOSFET is to bury the gate in the substrate to form a vertical channel, which increases the channel density. There is no junction field effect transistor (JFET) area, and the SiC crystal plane where the channel is located has a high channel mobility, can achieve lower specific on-resistance, fast switching speed, and low switching loss.
This report is a detailed and comprehensive analysis for global Trench SiC Power MOSFET market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Trench SiC Power MOSFET market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2018-2029
Global Trench SiC Power MOSFET market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2018-2029
Global Trench SiC Power MOSFET market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2018-2029
Global Trench SiC Power MOSFET market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Trench SiC Power MOSFET
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Trench SiC Power MOSFET market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Infineon, Nexperia, Onsemi, Renesas and Littelfuse, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market Segmentation
Trench SiC Power MOSFET market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
N-Channel
P-Channel
Market segment by Application
Industrial
Energy
Automotive
Electronics
Others
Major players covered
Infineon
Nexperia
Onsemi
Renesas
Littelfuse
Vishay Intertechnology
Alpha & Omega Semiconductor
ROHM
Wolfspeed
Mitsubishi Electric
STMicroelectronics
Ascatron
Fuji Electric
Toshiba
GeneSiC Semiconductor
Anbon
Powermaster Semiconductor
InventChip Technology
NCEPOWER
CoolSemi
Huayi Microelectronics
Yangzhou Yangjie Electronic Technology
Shenzhen BASiC Semiconductor LTD
WeEn Semiconductors
Market segment by region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Trench SiC Power MOSFET product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Trench SiC Power MOSFET, with price, sales, revenue and global market share of Trench SiC Power MOSFET from 2018 to 2023.
Chapter 3, the Trench SiC Power MOSFET competitive situation, sales quantity, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Trench SiC Power MOSFET breakdown data are shown at the regional level, to show the sales quantity, consumption value and growth by regions, from 2018 to 2029.
Chapter 5 and 6, to segment the sales by Type and application, with sales market share and growth rate by type, application, from 2018 to 2029.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value and market share for key countries in the world, from 2017 to 2022.and Trench SiC Power MOSFET market forecast, by regions, type and application, with sales and revenue, from 2024 to 2029.
Chapter 12, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War.
Chapter 13, the key raw materials and key suppliers, and industry chain of Trench SiC Power MOSFET.
Chapter 14 and 15, to describe Trench SiC Power MOSFET sales channel, distributors, customers, research findings and conclusion.