TRADITIONAL GROCERY RETAILERS IN MOROCCO

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Traditional Grocery Retailers Are Unsatisfied With Their Performances

the Famous L'carnet Financial Scheme in Traditional Grocery Retailers

Consumers' Changing Lifestyles Are Behind the Decline of Traditional Grocery Retailers

Competitive Landscape

Discounters Is A Direct Competitor To Traditional Grocery Retailers

Hypermarkets Is Another Major Competitor

Online Grocery Retailers Threaten the Growth of Traditional Grocery Retailers

Channel Data

Table 1 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 2 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 3 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018

Table 4 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018

Table 5 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018

Table 6 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 7 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 8 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 9 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023

Table 10 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023

Table 11 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023

Table 12 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Executive Summary

Urban Households Increasingly Prefer Modern Stores

the Rise of Discounters

Internet Retailing Is Growing at A Rapid Pace

the Rise in Small Independent Retailers Due To the "auto-entrepreneur" Programme

International Retailers Remain Interested in Investing in the Moroccan Market

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 13 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 40 Retailing GBO Company Shares: % Value 2014-2018

Table 41 Retailing GBN Brand Shares: % Value 2015-2018

Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Even though the value share of traditional grocery retailers in Morocco exceeded that of modern grocery retailers in 2018, the profit margins of the former are stagnant, for many reasons. Most traditional grocery retailers are unsatisfied about their sales performance compared with previous years. Households have become more demanding than before. They are usually attracted by promotional deals that unfortunately traditional grocers cannot offer. Consumers have also become financially better-off...

Euromonitor International's Traditional Grocery Retailers in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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