Copyright Reports & Markets. All rights reserved.

Global Trade Promotion Management and Optimization for the Consumer Goods Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Request for Sample of this report
Buy now

1 Market Overview

  • 1.1 Product Overview and Scope of Trade Promotion Management and Optimization for the Consumer Goods
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Trade Promotion Management and Optimization for the Consumer Goods by Type
    • 1.3.1 Overview: Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Type: 2018 Versus 2022 Versus 2029
    • 1.3.2 Global Trade Promotion Management and Optimization for the Consumer Goods Consumption Value Market Share by Type in 2022
    • 1.3.3 Data Harmonization
    • 1.3.4 Order Management
    • 1.3.5 Head Office Planning
    • 1.3.6 Others
  • 1.4 Global Trade Promotion Management and Optimization for the Consumer Goods Market by Application
    • 1.4.1 Overview: Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Application: 2018 Versus 2022 Versus 2029
    • 1.4.2 Food and Beverage (retail)
    • 1.4.3 Food and Beverage (Ecommerce)
    • 1.4.4 Others
  • 1.5 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size & Forecast
  • 1.6 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast by Region
    • 1.6.1 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region: 2018 VS 2022 VS 2029
    • 1.6.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region, (2018-2029)
    • 1.6.3 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size and Prospect (2018-2029)
    • 1.6.4 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size and Prospect (2018-2029)
    • 1.6.5 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size and Prospect (2018-2029)
    • 1.6.6 South America Trade Promotion Management and Optimization for the Consumer Goods Market Size and Prospect (2018-2029)
    • 1.6.7 Middle East and Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size and Prospect (2018-2029)

2 Company Profiles

  • 2.1 Blueshift
    • 2.1.1 Blueshift Details
    • 2.1.2 Blueshift Major Business
    • 2.1.3 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.1.4 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.1.5 Blueshift Recent Developments and Future Plans
  • 2.2 IRI Worldwide
    • 2.2.1 IRI Worldwide Details
    • 2.2.2 IRI Worldwide Major Business
    • 2.2.3 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.2.4 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.2.5 IRI Worldwide Recent Developments and Future Plans
  • 2.3 TELUS Consumer Goods
    • 2.3.1 TELUS Consumer Goods Details
    • 2.3.2 TELUS Consumer Goods Major Business
    • 2.3.3 TELUS Consumer Goods Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.3.4 TELUS Consumer Goods Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.3.5 TELUS Consumer Goods Recent Developments and Future Plans
  • 2.4 Acumen Commercial Insights
    • 2.4.1 Acumen Commercial Insights Details
    • 2.4.2 Acumen Commercial Insights Major Business
    • 2.4.3 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.4.4 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.4.5 Acumen Commercial Insights Recent Developments and Future Plans
  • 2.5 Wipro
    • 2.5.1 Wipro Details
    • 2.5.2 Wipro Major Business
    • 2.5.3 Wipro Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.5.4 Wipro Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.5.5 Wipro Recent Developments and Future Plans
  • 2.6 SAP
    • 2.6.1 SAP Details
    • 2.6.2 SAP Major Business
    • 2.6.3 SAP Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.6.4 SAP Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.6.5 SAP Recent Developments and Future Plans
  • 2.7 Anaplan
    • 2.7.1 Anaplan Details
    • 2.7.2 Anaplan Major Business
    • 2.7.3 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.7.4 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.7.5 Anaplan Recent Developments and Future Plans
  • 2.8 Oracle
    • 2.8.1 Oracle Details
    • 2.8.2 Oracle Major Business
    • 2.8.3 Oracle Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.8.4 Oracle Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.8.5 Oracle Recent Developments and Future Plans
  • 2.9 Accenture
    • 2.9.1 Accenture Details
    • 2.9.2 Accenture Major Business
    • 2.9.3 Accenture Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.9.4 Accenture Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.9.5 Accenture Recent Developments and Future Plans
  • 2.10 PSignite (CPGvision)
    • 2.10.1 PSignite (CPGvision) Details
    • 2.10.2 PSignite (CPGvision) Major Business
    • 2.10.3 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.10.4 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.10.5 PSignite (CPGvision) Recent Developments and Future Plans
  • 2.11 McKinsey & Company
    • 2.11.1 McKinsey & Company Details
    • 2.11.2 McKinsey & Company Major Business
    • 2.11.3 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.11.4 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.11.5 McKinsey & Company Recent Developments and Future Plans
  • 2.12 Retail Insight
    • 2.12.1 Retail Insight Details
    • 2.12.2 Retail Insight Major Business
    • 2.12.3 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.12.4 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.12.5 Retail Insight Recent Developments and Future Plans
  • 2.13 UpClear
    • 2.13.1 UpClear Details
    • 2.13.2 UpClear Major Business
    • 2.13.3 UpClear Trade Promotion Management and Optimization for the Consumer Goods Product and Solutions
    • 2.13.4 UpClear Trade Promotion Management and Optimization for the Consumer Goods Revenue, Gross Margin and Market Share (2018-2023)
    • 2.13.5 UpClear Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Trade Promotion Management and Optimization for the Consumer Goods Revenue and Share by Players (2018-2023)
  • 3.2 Market Share Analysis (2022)
    • 3.2.1 Market Share of Trade Promotion Management and Optimization for the Consumer Goods by Company Revenue
    • 3.2.2 Top 3 Trade Promotion Management and Optimization for the Consumer Goods Players Market Share in 2022
    • 3.2.3 Top 6 Trade Promotion Management and Optimization for the Consumer Goods Players Market Share in 2022
  • 3.3 Trade Promotion Management and Optimization for the Consumer Goods Market: Overall Company Footprint Analysis
    • 3.3.1 Trade Promotion Management and Optimization for the Consumer Goods Market: Region Footprint
    • 3.3.2 Trade Promotion Management and Optimization for the Consumer Goods Market: Company Product Type Footprint
    • 3.3.3 Trade Promotion Management and Optimization for the Consumer Goods Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Trade Promotion Management and Optimization for the Consumer Goods Consumption Value and Market Share by Type (2018-2023)
  • 4.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Forecast by Type (2024-2029)

5 Market Size Segment by Application

  • 5.1 Global Trade Promotion Management and Optimization for the Consumer Goods Consumption Value Market Share by Application (2018-2023)
  • 5.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Forecast by Application (2024-2029)

6 North America

  • 6.1 North America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Type (2018-2029)
  • 6.2 North America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Application (2018-2029)
  • 6.3 North America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country
    • 6.3.1 North America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Country (2018-2029)
    • 6.3.2 United States Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 6.3.3 Canada Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 6.3.4 Mexico Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)

7 Europe

  • 7.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Type (2018-2029)
  • 7.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Application (2018-2029)
  • 7.3 Europe Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country
    • 7.3.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Country (2018-2029)
    • 7.3.2 Germany Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 7.3.3 France Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 7.3.4 United Kingdom Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 7.3.5 Russia Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 7.3.6 Italy Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)

8 Asia-Pacific

  • 8.1 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Type (2018-2029)
  • 8.2 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Application (2018-2029)
  • 8.3 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Market Size by Region
    • 8.3.1 Asia-Pacific Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Region (2018-2029)
    • 8.3.2 China Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 8.3.3 Japan Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 8.3.4 South Korea Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 8.3.5 India Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 8.3.6 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 8.3.7 Australia Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)

9 South America

  • 9.1 South America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Type (2018-2029)
  • 9.2 South America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Application (2018-2029)
  • 9.3 South America Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country
    • 9.3.1 South America Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Country (2018-2029)
    • 9.3.2 Brazil Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 9.3.3 Argentina Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)

10 Middle East & Africa

  • 10.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Type (2018-2029)
  • 10.2 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Application (2018-2029)
  • 10.3 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Market Size by Country
    • 10.3.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Consumption Value by Country (2018-2029)
    • 10.3.2 Turkey Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 10.3.3 Saudi Arabia Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)
    • 10.3.4 UAE Trade Promotion Management and Optimization for the Consumer Goods Market Size and Forecast (2018-2029)

11 Market Dynamics

  • 11.1 Trade Promotion Management and Optimization for the Consumer Goods Market Drivers
  • 11.2 Trade Promotion Management and Optimization for the Consumer Goods Market Restraints
  • 11.3 Trade Promotion Management and Optimization for the Consumer Goods Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry
  • 11.5 Influence of COVID-19 and Russia-Ukraine War
    • 11.5.1 Influence of COVID-19
    • 11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis

  • 12.1 Trade Promotion Management and Optimization for the Consumer Goods Industry Chain
  • 12.2 Trade Promotion Management and Optimization for the Consumer Goods Upstream Analysis
  • 12.3 Trade Promotion Management and Optimization for the Consumer Goods Midstream Analysis
  • 12.4 Trade Promotion Management and Optimization for the Consumer Goods Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    According to our (Global Info Research) latest study, the global Trade Promotion Management and Optimization for the Consumer Goods market size was valued at USD 618.4 million in 2022 and is forecast to a readjusted size of USD 1055.9 million by 2029 with a CAGR of 7.9% during review period.
    Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.
    Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).
    The Global Info Research report includes an overview of the development of the Trade Promotion Management and Optimization for the Consumer Goods industry chain, the market status of Food and Beverage (retail) (Data Harmonization, Order Management), Food and Beverage (Ecommerce) (Data Harmonization, Order Management), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Trade Promotion Management and Optimization for the Consumer Goods.
    Regionally, the report analyzes the Trade Promotion Management and Optimization for the Consumer Goods markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Trade Promotion Management and Optimization for the Consumer Goods market, with robust domestic demand, supportive policies, and a strong manufacturing base.
    Key Features:
    The report presents comprehensive understanding of the Trade Promotion Management and Optimization for the Consumer Goods market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Trade Promotion Management and Optimization for the Consumer Goods industry.
    The report involves analyzing the market at a macro level:
    Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Data Harmonization, Order Management).
    Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Trade Promotion Management and Optimization for the Consumer Goods market.
    Regional Analysis: The report involves examining the Trade Promotion Management and Optimization for the Consumer Goods market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
    Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Trade Promotion Management and Optimization for the Consumer Goods market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
    The report also involves a more granular approach to Trade Promotion Management and Optimization for the Consumer Goods:
    Company Analysis: Report covers individual Trade Promotion Management and Optimization for the Consumer Goods players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
    Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Trade Promotion Management and Optimization for the Consumer Goods This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Food and Beverage (retail), Food and Beverage (Ecommerce)).
    Technology Analysis: Report covers specific technologies relevant to Trade Promotion Management and Optimization for the Consumer Goods. It assesses the current state, advancements, and potential future developments in Trade Promotion Management and Optimization for the Consumer Goods areas.
    Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Trade Promotion Management and Optimization for the Consumer Goods market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
    Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
    Market Segmentation
    Trade Promotion Management and Optimization for the Consumer Goods market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
    Market segment by Type
    Data Harmonization
    Order Management
    Head Office Planning
    Others
    Market segment by Application
    Food and Beverage (retail)
    Food and Beverage (Ecommerce)
    Others
    Market segment by players, this report covers
    Blueshift
    IRI Worldwide
    TELUS Consumer Goods
    Acumen Commercial Insights
    Wipro
    SAP
    Anaplan
    Oracle
    Accenture
    PSignite (CPGvision)
    McKinsey & Company
    Retail Insight
    UpClear
    Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 13 chapters:
    Chapter 1, to describe Trade Promotion Management and Optimization for the Consumer Goods product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top players of Trade Promotion Management and Optimization for the Consumer Goods, with revenue, gross margin and global market share of Trade Promotion Management and Optimization for the Consumer Goods from 2018 to 2023.
    Chapter 3, the Trade Promotion Management and Optimization for the Consumer Goods competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
    Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
    Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Trade Promotion Management and Optimization for the Consumer Goods market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
    Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
    Chapter 12, the key raw materials and key suppliers, and industry chain of Trade Promotion Management and Optimization for the Consumer Goods.
    Chapter 13, to describe Trade Promotion Management and Optimization for the Consumer Goods research findings and conclusion.

    Buy now