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Global Toys and Games Market Professional Survey Report 2019

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Table of Contents

    Executive Summary

      1 Industry Overview of Toys and Games

      • 1.1 Definition of Toys and Games
      • 1.2 Toys and Games Segment by Type
        • 1.2.1 Global Toys and Games Production Growth Rate Comparison by Types (2014-2025)
        • 1.2.2 Games and Puzzles
        • 1.2.3 Infant and Preschool
        • 1.2.4 Activity and Construction Toys
        • 1.2.5 Dolls and Action Figures
        • 1.2.6 Vehicle Toys and Ride-Ons
        • 1.2.7 Soft/Plush Toys
        • 1.2.8 Others
      • 1.3 Toys and Games Segment by Applications
        • 1.3.1 Global Toys and Games Consumption Comparison by Applications (2014-2025)
        • 1.3.2 Specialty Stores
        • 1.3.3 Hypermarkets and Supermarkets
        • 1.3.4 Department Stores
        • 1.3.5 Online Retailers
      • 1.4 Global Toys and Games Overall Market
        • 1.4.1 Global Toys and Games Revenue (2014-2025)
        • 1.4.2 Global Toys and Games Production (2014-2025)
        • 1.4.3 North America Toys and Games Status and Prospect (2014-2025)
        • 1.4.4 Europe Toys and Games Status and Prospect (2014-2025)
        • 1.4.5 China Toys and Games Status and Prospect (2014-2025)
        • 1.4.6 Japan Toys and Games Status and Prospect (2014-2025)
        • 1.4.7 Southeast Asia Toys and Games Status and Prospect (2014-2025)
        • 1.4.8 India Toys and Games Status and Prospect (2014-2025)

      2 Manufacturing Cost Structure Analysis

      • 2.1 Raw Material and Suppliers
      • 2.2 Manufacturing Cost Structure Analysis of Toys and Games
      • 2.3 Manufacturing Process Analysis of Toys and Games
      • 2.4 Industry Chain Structure of Toys and Games

      3 Development and Manufacturing Plants Analysis of Toys and Games

      • 3.1 Capacity and Commercial Production Date
      • 3.2 Global Toys and Games Manufacturing Plants Distribution
      • 3.3 Major Manufacturers Technology Source and Market Position of Toys and Games
      • 3.4 Recent Development and Expansion Plans

      4 Key Figures of Major Manufacturers

      • 4.1 Toys and Games Production and Capacity Analysis
      • 4.2 Toys and Games Revenue Analysis
      • 4.3 Toys and Games Price Analysis
      • 4.4 Market Concentration Degree

      5 Toys and Games Regional Market Analysis

      • 5.1 Toys and Games Production by Regions
        • 5.1.1 Global Toys and Games Production by Regions
        • 5.1.2 Global Toys and Games Revenue by Regions
      • 5.2 Toys and Games Consumption by Regions
      • 5.3 North America Toys and Games Market Analysis
        • 5.3.1 North America Toys and Games Production
        • 5.3.2 North America Toys and Games Revenue
        • 5.3.3 Key Manufacturers in North America
        • 5.3.4 North America Toys and Games Import and Export
      • 5.4 Europe Toys and Games Market Analysis
        • 5.4.1 Europe Toys and Games Production
        • 5.4.2 Europe Toys and Games Revenue
        • 5.4.3 Key Manufacturers in Europe
        • 5.4.4 Europe Toys and Games Import and Export
      • 5.5 China Toys and Games Market Analysis
        • 5.5.1 China Toys and Games Production
        • 5.5.2 China Toys and Games Revenue
        • 5.5.3 Key Manufacturers in China
        • 5.5.4 China Toys and Games Import and Export
      • 5.6 Japan Toys and Games Market Analysis
        • 5.6.1 Japan Toys and Games Production
        • 5.6.2 Japan Toys and Games Revenue
        • 5.6.3 Key Manufacturers in Japan
        • 5.6.4 Japan Toys and Games Import and Export
      • 5.7 Southeast Asia Toys and Games Market Analysis
        • 5.7.1 Southeast Asia Toys and Games Production
        • 5.7.2 Southeast Asia Toys and Games Revenue
        • 5.7.3 Key Manufacturers in Southeast Asia
        • 5.7.4 Southeast Asia Toys and Games Import and Export
      • 5.8 India Toys and Games Market Analysis
        • 5.8.1 India Toys and Games Production
        • 5.8.2 India Toys and Games Revenue
        • 5.8.3 Key Manufacturers in India
        • 5.8.4 India Toys and Games Import and Export

      6 Toys and Games Segment Market Analysis (by Type)

      • 6.1 Global Toys and Games Production by Type
      • 6.2 Global Toys and Games Revenue by Type
      • 6.3 Toys and Games Price by Type

      7 Toys and Games Segment Market Analysis (by Application)

      • 7.1 Global Toys and Games Consumption by Application
      • 7.2 Global Toys and Games Consumption Market Share by Application (2014-2019)

      8 Toys and Games Major Manufacturers Analysis

      • 8.1 Hasbro
        • 8.1.1 Hasbro Toys and Games Production Sites and Area Served
        • 8.1.2 Hasbro Product Introduction, Application and Specification
        • 8.1.3 Hasbro Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.1.4 Main Business and Markets Served
      • 8.2 Mattel
        • 8.2.1 Mattel Toys and Games Production Sites and Area Served
        • 8.2.2 Mattel Product Introduction, Application and Specification
        • 8.2.3 Mattel Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.2.4 Main Business and Markets Served
      • 8.3 The LEGO Group
        • 8.3.1 The LEGO Group Toys and Games Production Sites and Area Served
        • 8.3.2 The LEGO Group Product Introduction, Application and Specification
        • 8.3.3 The LEGO Group Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.3.4 Main Business and Markets Served
      • 8.4 TOMY
        • 8.4.1 TOMY Toys and Games Production Sites and Area Served
        • 8.4.2 TOMY Product Introduction, Application and Specification
        • 8.4.3 TOMY Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.4.4 Main Business and Markets Served
      • 8.5 JAKKS Pacific
        • 8.5.1 JAKKS Pacific Toys and Games Production Sites and Area Served
        • 8.5.2 JAKKS Pacific Product Introduction, Application and Specification
        • 8.5.3 JAKKS Pacific Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.5.4 Main Business and Markets Served
      • 8.6 MGA Entertainment
        • 8.6.1 MGA Entertainment Toys and Games Production Sites and Area Served
        • 8.6.2 MGA Entertainment Product Introduction, Application and Specification
        • 8.6.3 MGA Entertainment Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.6.4 Main Business and Markets Served
      • 8.7 Playmates Toys
        • 8.7.1 Playmates Toys Toys and Games Production Sites and Area Served
        • 8.7.2 Playmates Toys Product Introduction, Application and Specification
        • 8.7.3 Playmates Toys Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.7.4 Main Business and Markets Served
      • 8.8 Vivid Imaginations
        • 8.8.1 Vivid Imaginations Toys and Games Production Sites and Area Served
        • 8.8.2 Vivid Imaginations Product Introduction, Application and Specification
        • 8.8.3 Vivid Imaginations Toys and Games Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
        • 8.8.4 Main Business and Markets Served

      9 Development Trend of Analysis of Toys and Games Market

      • 9.1 Global Toys and Games Market Trend Analysis
        • 9.1.1 Global Toys and Games Market Size (Volume and Value) Forecast 2019-2025
      • 9.2 Toys and Games Regional Market Trend
        • 9.2.1 North America Toys and Games Forecast 2019-2025
        • 9.2.2 Europe Toys and Games Forecast 2019-2025
        • 9.2.3 China Toys and Games Forecast 2019-2025
        • 9.2.4 Japan Toys and Games Forecast 2019-2025
        • 9.2.5 Southeast Asia Toys and Games Forecast 2019-2025
        • 9.2.6 India Toys and Games Forecast 2019-2025
      • 9.3 Toys and Games Market Trend (Product Type)
      • 9.4 Toys and Games Market Trend (Application)
      • 10.1 Marketing Channel
        • 10.1.1 Direct Marketing
        • 10.1.2 Indirect Marketing
      • 10.3 Toys and Games Customers

      11 Market Dynamics

      • 11.1 Market Trends
      • 11.2 Opportunities
      • 11.3 Market Drivers
      • 11.4 Challenges
      • 11.5 Influence Factors

      12 Conclusion

        13 Appendix

        • 13.1 Methodology/Research Approach
          • 13.1.1 Research Programs/Design
          • 13.1.2 Market Size Estimation
          • 13.1.3 Market Breakdown and Data Triangulation
        • 13.2 Data Source
          • 13.2.1 Secondary Sources
          • 13.2.2 Primary Sources
        • 13.3 Author List

        Children’s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.
        The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs.
        The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

        The global Toys and Games market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
        This report focuses on Toys and Games volume and value at global level, regional level and company level. From a global perspective, this report represents overall Toys and Games market size by analyzing historical data and future prospect.
        Regionally, this report categorizes the production, apparent consumption, export and import of Toys and Games in North America, Europe, China, Japan, Southeast Asia and India.
        For each manufacturer covered, this report analyzes their Toys and Games manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.

        The following manufacturers are covered:
        Hasbro
        Mattel
        The LEGO Group
        TOMY
        JAKKS Pacific
        MGA Entertainment
        Playmates Toys
        Vivid Imaginations

        Segment by Regions
        North America
        Europe
        China
        Japan
        Southeast Asia
        India

        Segment by Type
        Games and Puzzles
        Infant and Preschool
        Activity and Construction Toys
        Dolls and Action Figures
        Vehicle Toys and Ride-Ons
        Soft/Plush Toys
        Others

        Segment by Application
        Specialty Stores
        Hypermarkets and Supermarkets
        Department Stores
        Online Retailers

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