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Global Toys and Games Market Research Report 2019

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Table of Contents

    Executive Summary

      1 Toys and Games Market Overview

      • 1.1 Product Overview and Scope of Toys and Games
      • 1.2 Toys and Games Segment by Type
        • 1.2.1 Global Toys and Games Production Growth Rate Comparison by Type (2014-2025)
        • 1.2.2 Games and Puzzles
        • 1.2.3 Infant and Preschool
        • 1.2.4 Activity and Construction Toys
        • 1.2.5 Dolls and Action Figures
        • 1.2.6 Vehicle Toys and Ride-Ons
        • 1.2.7 Soft/Plush Toys
        • 1.2.8 Others
      • 1.3 Toys and Games Segment by Application
        • 1.3.1 Toys and Games Consumption Comparison by Application (2014-2025)
        • 1.3.2 Specialty Stores
        • 1.3.3 Hypermarkets and Supermarkets
        • 1.3.4 Department Stores
        • 1.3.5 Online Retailers
      • 1.4 Global Toys and Games Market by Region
        • 1.4.1 Global Toys and Games Market Size Region
        • 1.4.2 North America Status and Prospect (2014-2025)
        • 1.4.3 Europe Status and Prospect (2014-2025)
        • 1.4.4 China Status and Prospect (2014-2025)
        • 1.4.5 Japan Status and Prospect (2014-2025)
      • 1.5 Global Toys and Games Market Size
        • 1.5.1 Global Toys and Games Revenue (2014-2025)
        • 1.5.2 Global Toys and Games Production (2014-2025)

      2 Global Toys and Games Market Competition by Manufacturers

      • 2.1 Global Toys and Games Production Market Share by Manufacturers (2014-2019)
      • 2.2 Global Toys and Games Revenue Share by Manufacturers (2014-2019)
      • 2.3 Global Toys and Games Average Price by Manufacturers (2014-2019)
      • 2.4 Manufacturers Toys and Games Production Sites, Area Served, Product Types
      • 2.5 Toys and Games Market Competitive Situation and Trends
        • 2.5.1 Toys and Games Market Concentration Rate
        • 2.5.2 Toys and Games Market Share of Top 3 and Top 5 Manufacturers
        • 2.5.3 Mergers & Acquisitions, Expansion

      3 Global Toys and Games Production Market Share by Regions

      • 3.1 Global Toys and Games Production Market Share by Regions
      • 3.2 Global Toys and Games Revenue Market Share by Regions (2014-2019)
      • 3.3 Global Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.4 North America Toys and Games Production
        • 3.4.1 North America Toys and Games Production Growth Rate (2014-2019)
        • 3.4.2 North America Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.5 Europe Toys and Games Production
        • 3.5.1 Europe Toys and Games Production Growth Rate (2014-2019)
        • 3.5.2 Europe Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.6 China Toys and Games Production (2014-2019)
        • 3.6.1 China Toys and Games Production Growth Rate (2014-2019)
        • 3.6.2 China Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.7 Japan Toys and Games Production (2014-2019)
        • 3.7.1 Japan Toys and Games Production Growth Rate (2014-2019)
        • 3.7.2 Japan Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)

      4 Global Toys and Games Consumption by Regions

      • 4.1 Global Toys and Games Consumption by Regions
      • 4.2 North America Toys and Games Consumption (2014-2019)
      • 4.3 Europe Toys and Games Consumption (2014-2019)
      • 4.4 China Toys and Games Consumption (2014-2019)
      • 4.5 Japan Toys and Games Consumption (2014-2019)

      5 Global Toys and Games Production, Revenue, Price Trend by Type

      • 5.1 Global Toys and Games Production Market Share by Type (2014-2019)
      • 5.2 Global Toys and Games Revenue Market Share by Type (2014-2019)
      • 5.3 Global Toys and Games Price by Type (2014-2019)
      • 5.4 Global Toys and Games Production Growth by Type (2014-2019)

      6 Global Toys and Games Market Analysis by Applications

      • 6.1 Global Toys and Games Consumption Market Share by Application (2014-2019)
      • 6.2 Global Toys and Games Consumption Growth Rate by Application (2014-2019)

      7 Company Profiles and Key Figures in Toys and Games Business

      • 7.1 Hasbro
        • 7.1.1 Hasbro Toys and Games Production Sites and Area Served
        • 7.1.2 Toys and Games Product Introduction, Application and Specification
        • 7.1.3 Hasbro Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.1.4 Main Business and Markets Served
      • 7.2 Mattel
        • 7.2.1 Mattel Toys and Games Production Sites and Area Served
        • 7.2.2 Toys and Games Product Introduction, Application and Specification
        • 7.2.3 Mattel Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.2.4 Main Business and Markets Served
      • 7.3 The LEGO Group
        • 7.3.1 The LEGO Group Toys and Games Production Sites and Area Served
        • 7.3.2 Toys and Games Product Introduction, Application and Specification
        • 7.3.3 The LEGO Group Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.3.4 Main Business and Markets Served
      • 7.4 TOMY
        • 7.4.1 TOMY Toys and Games Production Sites and Area Served
        • 7.4.2 Toys and Games Product Introduction, Application and Specification
        • 7.4.3 TOMY Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.4.4 Main Business and Markets Served
      • 7.5 JAKKS Pacific
        • 7.5.1 JAKKS Pacific Toys and Games Production Sites and Area Served
        • 7.5.2 Toys and Games Product Introduction, Application and Specification
        • 7.5.3 JAKKS Pacific Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.5.4 Main Business and Markets Served
      • 7.6 MGA Entertainment
        • 7.6.1 MGA Entertainment Toys and Games Production Sites and Area Served
        • 7.6.2 Toys and Games Product Introduction, Application and Specification
        • 7.6.3 MGA Entertainment Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.6.4 Main Business and Markets Served
      • 7.7 Playmates Toys
        • 7.7.1 Playmates Toys Toys and Games Production Sites and Area Served
        • 7.7.2 Toys and Games Product Introduction, Application and Specification
        • 7.7.3 Playmates Toys Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.7.4 Main Business and Markets Served
      • 7.8 Vivid Imaginations
        • 7.8.1 Vivid Imaginations Toys and Games Production Sites and Area Served
        • 7.8.2 Toys and Games Product Introduction, Application and Specification
        • 7.8.3 Vivid Imaginations Toys and Games Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.8.4 Main Business and Markets Served

      8 Toys and Games Manufacturing Cost Analysis

      • 8.1 Toys and Games Key Raw Materials Analysis
        • 8.1.1 Key Raw Materials
        • 8.1.2 Price Trend of Key Raw Materials
        • 8.1.3 Key Suppliers of Raw Materials
      • 8.2 Proportion of Manufacturing Cost Structure
      • 8.3 Manufacturing Process Analysis of Toys and Games
      • 8.4 Toys and Games Industrial Chain Analysis

      9 Marketing Channel, Distributors and Customers

      • 9.1 Marketing Channel
        • 9.1.1 Direct Marketing
        • 9.1.2 Indirect Marketing
      • 9.2 Toys and Games Distributors List
      • 9.3 Toys and Games Customers

      10 Market Dynamics

      • 10.1 Market Trends
      • 10.2 Opportunities
      • 10.3 Market Drivers
      • 10.4 Challenges
      • 10.5 Influence Factors

      11 Global Toys and Games Market Forecast

      • 11.1 Global Toys and Games Production, Revenue Forecast
        • 11.1.1 Global Toys and Games Production Growth Rate Forecast (2019-2025)
        • 11.1.2 Global Toys and Games Revenue and Growth Rate Forecast (2019-2025)
        • 11.1.3 Global Toys and Games Price and Trend Forecast (2019-2025)
      • 11.2 Global Toys and Games Production Forecast by Regions (2019-2025)
        • 11.2.1 North America Toys and Games Production, Revenue Forecast (2019-2025)
        • 11.2.2 Europe Toys and Games Production, Revenue Forecast (2019-2025)
        • 11.2.3 China Toys and Games Production, Revenue Forecast (2019-2025)
        • 11.2.4 Japan Toys and Games Production, Revenue Forecast (2019-2025)
      • 11.3 Global Toys and Games Consumption Forecast by Regions (2019-2025)
        • 11.3.1 North America Toys and Games Consumption Forecast (2019-2025)
        • 11.3.2 Europe Toys and Games Consumption Forecast (2019-2025)
        • 11.3.3 China Toys and Games Consumption Forecast (2019-2025)
        • 11.3.4 Japan Toys and Games Consumption Forecast (2019-2025)
      • 11.4 Global Toys and Games Production, Revenue and Price Forecast by Type (2019-2025)
      • 11.5 Global Toys and Games Consumption Forecast by Application (2019-2025)

      12 Research Findings and Conclusion

        13 Methodology and Data Source

        • 13.1 Methodology/Research Approach
          • 13.1.1 Research Programs/Design
          • 13.1.2 Market Size Estimation
          • 13.1.3 Market Breakdown and Data Triangulation
        • 13.2 Data Source
          • 13.2.1 Secondary Sources
          • 13.2.2 Primary Sources
        • 13.3 Author List

        Children’s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.
        The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs.
        The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.

        The global Toys and Games market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
        This report focuses on Toys and Games volume and value at global level, regional level and company level. From a global perspective, this report represents overall Toys and Games market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
        At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.

        The following manufacturers are covered:
        Hasbro
        Mattel
        The LEGO Group
        TOMY
        JAKKS Pacific
        MGA Entertainment
        Playmates Toys
        Vivid Imaginations

        Segment by Regions
        North America
        Europe
        China
        Japan

        Segment by Type
        Games and Puzzles
        Infant and Preschool
        Activity and Construction Toys
        Dolls and Action Figures
        Vehicle Toys and Ride-Ons
        Soft/Plush Toys
        Others

        Segment by Application
        Specialty Stores
        Hypermarkets and Supermarkets
        Department Stores
        Online Retailers

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