Table of Contents

Overview

Country Snapshot

At a glance: Turkish tourist market in 2018

Risks to outbound Turkish tourism

Main Findings

Tourists Profiles

Which types of holiday do Turkish travelers take and which do they not?

Which factors motivate Turkish travelers when choosing a holiday?

Insight into Turkey tourists

Domestic Tourism

Domestic Flows

Domestic Spending

Outbound Tourism

Outbound Flows

Outbound Spending

Main and Developing Destinations

Where did Turkish tourists travel to in 2018?

Main destinations

Developing destinations

Outlook

Threats and opportunities for Turkish tourism

Appendix

References

Terminology and definitions

About the Author

GlobalData at a glance

Tourism Source Market Insight: Turkey

Summary

GlobalData’s Tourism Source Market Insight: Turkey report provides a thorough insight into the Turkish domestic and outbound tourism markets. The report looks at the profiles of Turkish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Turkish outbound travel market.

Key Highlights

- In 2018, Turkish travelers took 10.2 million international trips and 87.1 million domestic trips.
- Inbound tourism spending totaled $29.5bn while outbound spending totaled $4.7bn.
- Generation X and Y make up the largest number of travelers despite making up only 31% of the total population. GlobalData forecasts generation X and Y to continue making up the largest amount of travelers with a CAGR of 6.2% and 2.2% (2018-2023).

Scope

- This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Turkish outbound travel market.

Reasons to buy

- This report provides clear insight into developments in the Turkish domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Turkish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the Turkish market, as well as the risks, to support better business decisions.