Table of Contents

1. Introducing a top growth market for Bakery & Cereals

Top 10 global growth opportunities scores

Assessment against global strategic issues

GlobalData’s strategic issues map

Predicted future issues for the global Bakery & Cereals sector

Top global issues

Reward and risk assessment

Opportunity score - overview

Consumer spending trends - peer group comparisons

Political, economic, social and technological: analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight - identifying the opportunities to move into

Sector growth by category

Value growth of the Vietnamese Bakery & Cereals sector by category

Volume growth of the market

Level of premiumization by category

Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

Bakery & Cereals retail channel share

Key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

Company and brand strength

International and domestic trademark owner analysis

5. Consumer insight - who, what, when, where, and why

Strategic issues map - pitfalls and opportunities

Key consumer drivers

Key consumers trends

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key product insights

Trends and strategic issues - other notable product trends

Key product innovation case studies

Key packaging insights

Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

Highest growth segments to target

Segment focus - opportunities

8. About GlobalData

Top Growth Opportunities: Bakery & Cereals in Vietnam

Summary

Top Growth Opportunities for Bakery & Cereals in Vietnam provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Vietnam through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Bakery & Cereals in Vietnam provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereals producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

- Key consumer demographic groups driving consumption within the Vietnam market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Vietnam, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

Scope

- Among the top ten high-potential countries, the Vietnamese bakery & cereals sector ranked seventh on the GlobalData Opportunity Score and was valued at US$1,750 million in 2018
- The Vietnamese GDP grew by 6.6% in 2018 and is expected to grow at 6.5% in both 2019 and 2020
- Among the top ten countries, the Vietnamese bakery & cereals sector ranks ninth in terms of per capita expenditure, in US dollar terms, within 2018.
- The overall Vietnamese bakery & cereals sector grew from US$1,108.4 million in 2013 to US$1,745 million in 2018, registering a CAGR of 9.5% in US dollar terms during 2013-2018

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Vietnams's Bakery & Cereals consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.