TOILET CARE IN VIETNAM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Demand in Rural Areas Due To Higher Awareness of Good Hygiene

Organic Brands Constrained by High Price Points

Competitive Landscape

Unilever Vietnam International Co Ltd Retains Leading Position

Companies Increase Brand Awareness Through Social Activities

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Positive Home Care Growth Due To Increasing Income Levels

Global Brands Expand Distribution To Rural Areas in Order To Dominate

Booming Internet Usage and Smartphone Ownership Helps E-commerce Growth

Consumers Seek Products With Added Convenience, Organic and Natural Features

Value Growth Expected Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

During recent years, Vietnamese rural people have become better educated about the importance of maintaining good hygiene. Toilet care products have become regarded as one of the most important items in every household. The demand for these products is growing, particularly in urban areas, and this growth rate is faster than in rural areas due to the latter’s long-established habits and desire to save money, as most consumers in rural areas still tend to use laundry detergents to clean their toi...

Euromonitor International's Toilet Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.