Toilet Care in the Philippines
TOILET CARE IN THE PHILIPPINES
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Toilet Liquids/foam To Remain the Largest Category With the Most Dynamic Growth
Rising Income Levels To Support Growth in Rim Blocks and In-cistern Devices
Demographic Factors To Influence Forecast Period Growth Trends
Competitive Landscape
SC Johnson & Son Continues To Lead Toilet Care
Multinational Players Continue To Control the Largest Category of Toilet Liquids/foam
Limited Marketing Continues To Suppress Sales Growth Potential
Category Data
Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care in the Philippines Continues To Present Major Opportunities
More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products
Multinational Companies Remain Dominant While Local Players Make A Strong Showing
Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions
Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
The largest toilet care category of toilet liquids/foam was again the most dynamic in 2018 and this situation is set to remain in effect throughout the forecast period. Unlike more sophisticated toilet care categories that have fairly specific usages, including rim blocks and in-cistern devices, toilet liquids offer basic cleaning the most visible part of the toilet, the toilet bowl. For this reason, many consumers perceive toilet liquids/foam to be the most cost-effective way to maintain a clea...
Euromonitor International's Toilet Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.