Toilet Care in South Africa
TOILET CARE IN SOUTH AFRICA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Bleach and Other Mutli-purpose Products Continue To Threaten Toilet Care
Toilet Liquids/foam Continues To Lead Growth As the Largest Product in Toilet Care
Consumers Willing To Trade Down To Cheaper Alternatives
Competitive Landscape
Emphasis on New Forumulas As Share Growth Becomes More Difficult
Leading Players Anticipated To Face Competition From Entry Level and Private Label
New Product Developments Launched in Order To Remain Relavent
Category Data
Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Executive Summary
Consumers Trading Down To Cheaper Alternatives Due To Challenging Economic Conditions
Players With A Focus on Consumer Needs and Preferences Thrive in the Challenging Environment
Brand Heritage and Recognition Continues To Bode Well for Leading Players, While Product Affordability Remains Significant
Some Players Are Able To Develop New Product Offerings in Response To Challenges
Forecast Period Growth Anticipated To Remain Flat, Driven by Dishwashing and Laundry Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
As many consumers remain cash strapped or continue to seek products that add greater value, multi-purpose cleaning products are being used for a number of household cleaning needs, including toilet care. The most popular multi-purpose product remains bleach, mainly due to its relatively low price point and effective cleaning and disinfecting abilities. It is therefore expected that bleach and other multi-purpose cleaning products will continue to threaten the performance of toilet care over the...
Euromonitor International's Toilet Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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