TOILET CARE IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Itbs Dominate Overall Sales of Toilet Care

In-cistern Devices Registers Dynamic Growth

the Convenience Trend and Alleged Efficiency of Products Drive Sales in Toilet Care

Competitive Landscape

Henkel Continues To Dominate Sales in 2018 Despite Losing Value Slight Share

Private Label Continues To Register Strong Growth

No New Product Launches Detected, Henkel Invests Heavily in A New Factory

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

the Biggest and Most Important Categories See Poor Results During 2018

Very Few New Launches Recorded Across Home Care in 2018

Market Concentration Level Increases, Private Label Lines Grow in Popularity

the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing

Home Care Slated for Negative Volume Growth Over the Forecast Period

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

ITBs was by far the largest category overall in toilet care in Serbia in 2018. The overall share of toilet care sales recorded by ITBs increased consistently over the entire review period and this trend continued during 2018. This trend towards ITBs is being influenced by several different factors, the most important of which is the notably improved offer and marketing for these products. Specifically, toilet liquids/foam began showing signs of saturation during the review period, while in-ciste...

Euromonitor International's Toilet Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.