TOILET CARE IN SAUDI ARABIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Toilet Liquids/foam Products Remain the Most Popular Type

Rising Hygiene Standards Will Continue To Boost Demand in Toilet Care

Vat Drives Up Unit Prices for Toilet Care Products

Competitive Landscape

Harpic Remains the Clear Leader in Toilet Care

Private Label Panda Registers Another Strong Performance

Supermarkets and Hypermarkets Continue To Lead Toilet Care Distribution

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Economic Reforms Result in Mixed Performance for Saudi Home Care Market

Increased Focus on Value for Money Spurs Interest in More Advanced Products

Price-based Promotions Are A Key Driver of Demand in 2018

Local Brands and Private Label Gain Ground in Home Care

Forecast Period Outlook for Home Care Is Broadly Favourable

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

While the selection of product types and formats on offer in toilet care in Saudi Arabia has expanded considerably in recent years, toilet liquids/foam products remained by far the most popular choice in the category in 2018. Most toilet liquids/foam products have a user-friendly “squeeze and glide” application that eliminates the need for gloves and wiping or scrubbing, thereby saving time and effort for consumers. Moreover, these products can be used on both sit-down and squat-style toilets. W...

Euromonitor International's Toilet Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.