Toilet Care in Norway
TOILET CARE IN NORWAY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Efficacy and Trust Remain Key Product Attributes While the Importance of Sustainability Emerges
Share of Private Label Remains Modest As Consumers Prioritise Cleanliness
Competitive Landscape
SC Johnson Norway Remains the Leading Player
Orkla Home & Personal Care Continues To Gain Share
Category Data
Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Record Steady Growth in 2018
Environmental Considerations and Sustainability Emerge As Key Trends
Orkla Home & Personal Care Defends Its Dominant Position
Convenience, Efficacy and Eco-friendliness Drive New Product Development
Further Growth Expected Over the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Efficacy remained a key attribute for consumers when purchasing toilet care products in 2018, together with trust in the brand they are buying. Norwegians are generally very attentive to maintaining a clean toilet. A 2016 study by Katrin found that the most irritating characteristic of public toilets for Norwegians was uncleanliness, agreed upon by nearly three out of four respondents. Consequently, in toilet care, consumers seek products which perform well and tend to stick to brands they trust...
Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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