Toilet Care in New Zealand
TOILET CARE IN NEW ZEALAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Housing and Population Growth Expected To Drive Sales Growth
Toilet Liquids/foam To Remain the Largest Category
Competitive Retail Environment To Place Pressure on Up Growth
Competitive Landscape
Duck Drives SC Johnson & Son's Performance
Reckitt Benckiser in Second Place
Low Level of Penetration From Eco Brands
Category Data
Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Executive Summary
Strong Growth, But Pressure Still Felt
Construction Boom Influencing the Category
Growing Demand for Eco Brands
Private Label Refresh and Unilever Leveraging Eco Trends
Volume Growth Expected To Drive Value Growth
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
New Zealand continued to experience a major construction boom of new residential and commercial buildings, which is set to continue over the forecast period. Combined with strong population growth forecasts, this is expected to positively influence retail value sales growth over the forecast period. Increasing pack sizes are expected to place some downward pressure on the forecast period, retail value CAGR, as are increased levels of discounting, which slowly increased in prevalence in the categ...
Euromonitor International's Toilet Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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