Toilet Care in Egypt
TOILET CARE IN EGYPT
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Competition With Other Home Care Products Leads Value Sales To Decline
In-cistern Devices Remains Small and Has Limited Prospects for Growth
Toilet Liquids/foam Remains the Major Driver of Growth in Toilet Care in Egypt
Competitive Landscape
Unipro Egypt Leads Toilet Care in 2018
Johnson Wax (egypt) Co's Mr Muscle Takes the Lead in Toilet Care
Johnson Wax (egypt) Co Takes the Lead in Toilet Liquids/foam
Category Data
Table 1 Sales of Toilet Care by Category: Value 2013-2018
Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Registers Modest Current Value Growth in 2018
Decreasing Unit Prices Add To Volume Growth in Home Care
International Companies Continue To Dominate Home Care
Local Brands Are Set To Expand
Home Care Is Expected To See Strong Growth During the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
The relatively high unit prices of toilet care products have led to a tendency for consumers to use multipurpose cleaners, home care disinfectants and bleach in place of toilet care products. Rim blocks was significantly adversely impacted in volume terms in 2016 by the floatation of the Egyptian pound, and had yet to recover in 2018. Still registering decline in 2018, retail volume sales are expected to continue shrinking until stability is reached towards the end of the forecast period. Simila...
Euromonitor International's Toilet Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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