TOILET CARE IN BELARUS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Improving Economic Situation Leads To Stable Volume and Value Growth

the Economising Trend Hampers Value Growth in Toilet Care

Rising Hygiene Standards and Busy Lifestyles Boost Interest in Toilet Care Products

Competitive Landscape

Leading Foreign Players Retain Their Value Shares

Price Competition Leads To Declining Brand Loyalty

Surface Care Excluding Wipes Presents A Threat To Toilet Care Volume Sales

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Rising Incomes Stimulate Volume Sales, Whilst Economising Hampers Value Sales

State Support and Consumption Trends Have A Positive Effect on Home Care Sales

Intense Competition Amongst Players Hampers Value Growth

Modern Grocery and Non-grocery Specialists Enjoy Growing Value Shares

Stable Volume Growth Is Forecast To Be Supported by Rising Disposable Incomes

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, toilet care in Belarus recorded slight volume growth, after seeing declines in the review period. As the effects of the economic downturn of 2015 diminished and disposable incomes saw slight growth, toilet care volume sales benefited. The fastest volume growth was recorded by toilet liquids/foam, due to the wide presence of such products and the variety of brands available. Rim liquids saw the strongest volume decline, thanks to the high unit prices of such products. During the forecast...

Euromonitor International's Toilet Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.