TOILET CARE IN THE UNITED ARAB EMIRATES

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Toilet Care Performs Well

Specialisation To Benefit Toilet Care

Promotions Play A Significant Role in Shaping Toilet Care

Competitive Landscape

Reckitt Benckiser Retains Leadership

Innovations in Fragrances and Packaging Drive Competition

Multinationals Brands Favoured in Toilet Care

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Marginally Recovers

Introduction of Vat and Consumer Behaviour

Private Label Preference Grows

New Product Development Relies on Packaging

Innovation To Shape Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Toilet care was the strongest performer within home care in current value terms in 2018. Benefitting from the specialisation trend which developed over the review period, consumers were unwilling to compromise on toilet care in their attempt to save money and limit their budgets, believing that the benefits of these products outweighed the costs. Manufacturers understood the influence of functionality on the products and thus provided continuous innovations in terms of fragrances, packaging, and...

Euromonitor International's Toilet Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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