TOILET CARE IN NIGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Hygiene Awareness and Sanitary Standards Bode Well for Toilet Care

Increased Competition From Domestic Brands and Alternative Products

Growth in Urban Lifestyles Has A Positive Effect on Toilet Care

Competitive Landscape

Harpic Remains the Leading Brand

Domestic Player, Multipro Enterprises, A Strong Competitor With Its Hypo Bleach

Threats To Future Performance From Alternative Product Offerings

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Increase in the Urban, Youth and Middle-class Populations Drives Growth of Home Care

Localised Service Approach A Trademark of the Nigerian Market

Domestic and International Brands Perform Well Despite Limited Consumer Disposable Incomes

New Product Developments

A Number of Challenges May Hamper Growth, While Technological Advances Bode Well for Home Care

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Distribution of Home Care by Format: % Value 2013-2018

Table 13 Distribution of Home Care by Format and Category: % Value 2018

Table 14 Forecast Sales of Home Care by Category: Value 2018-2023

Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Toilet care enjoyed good retail volume growth in 2018 as hygiene awareness developed across the country, encouraging consumers to be more conscious of their cleaning habits and needs. Nigerians are increasingly purchasing specific products for toilet care as they claim to be more effective than multi-purpose cleaners. Moreover, householders wish to make their homes disease and infection free, and there is an increasing emphasis on cleaning toilets more frequently and more effectively with produc...

Euromonitor International's Toilet Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.