TOILET CARE IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumers' Attitudes Towards Toilet Cleaning Benefits Sales

the Scent of Clean Freshness - Itbs Drives Sales

Strong Marketing Activities With Advertisements Support Growth

Competitive Landscape

Innovation, Product Placement and Strong Positioning Secure Lead for Henkel

Green Toilets - Sustainable Brands Continue Growing in Demand

Duck Innovations: Wc-ente Supports SC Johnson's Success in Germany

Category Data

Table 1 Sales of Toilet Care by Category: Value 2013-2018

Table 2 Sales of Toilet Care by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Toilet Care: % Value 2014-2018

Table 4 LBN Brand Shares of Toilet Care: % Value 2015-2018

Table 5 Forecast Sales of Toilet Care by Category: Value 2018-2023

Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

Executive Summary

Contrasting Trends Fail To Prevent Stagnation in Home Care Sales

Home Care Serves Therapeutic Purpose Whilst Still Offering Convenience

Sophisticated Private Label Stiffens Competitive Environment

Concentrated Formulations, Multi-functionality and Sustainability As Key Themes

Technological Advances Serve As A Threat To Home Care Sales

Market Indicators

Table 7 Households 2013-2018

Market Data

Table 8 Sales of Home Care by Category: Value 2013-2018

Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

Table 10 NBO Company Shares of Home Care: % Value 2014-2018

Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 13 Distribution of Home Care by Format: % Value 2013-2018

Table 14 Distribution of Home Care by Format and Category: % Value 2018

Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Toilet cleaning is the second most unpopular household chore after ironing according to a consumer survey conducted by a leading online real estate portal in Germany. Even though hygiene and superior cleanliness of bathrooms and toilets in particular play important roles for most Germans, the task of cleaning the toilet is highly unpopular. They are uncomfortable about having close contact with germs and residues in toilets and so their demand for products that ease the process of toilet cleanin...

Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.