Page 1: Executive Summary

Market Overview

Page 2-3: Global Tobacco Market - Market Overview, Market Size and Growth, Top Tobacco Producing Nations, Global Cigarette Consumption, Global Tobacco Consumption Country-wise (2010))

Page 4: Domestic Tobacco Market - Market Overview, Market Size and Growth, Growth of Cigarette Consumption

Page 5: Chinese Smokers - Region wise and Gender wise (2010)

Page 6: Chinese Smokers - Age wise and Gender wise (2010)

Page 7: Chinese Smokers - Age wise, Gender wise and Region wise (2010)

Page 8: Cigarette Price Assessment

Page 9: Tobacco Leaf Hubs in China

Export and Import

Page 10: Import and Export Data (Value-wise) - Growth in Total Imports (2006 - 2010), Growth in Total Exports (2006 - 2010), Country-wise import and export (2010)

Drivers & Challenges

Page 11: Summary

Page 12: Growing Smokers' Population

Page 13: Accelerating Urbanization and Changing Lifestyle

Page 14: Young Smokers to Drive Cigarette Sales

Page 15: Gift Culture

Page 16: Increasing Consumer Awareness on Health Issues

Page 17: Rising Medical Costs and Nicotine Replacement Therapy

Page 18: Ban on Smoking in Public Places and Media Advertising

Government Initiatives

Page 19: Role of the Government of China

Page 20: Chinese Tobacco Industry - High Source of Revenue

Page 21: Industry Consolidation and Health Issues

Page 22: “532” and “461” Plans

Page 23: Research and Development

Trends

Page 24: Summary

Page 25: Rising Female Smokers

Page 26: Growing Popularity of ‘Low-Tar' Cigarettes

Page 27: Brand Promotion through Charity

Page 28: Innovative Marketing Strategies

Page 29: Strategies to Capture Health-Concerned Consumers

Investment Opportunity

Page 30: Investment Opportunity

Competition

Page 31-44: Key Domestic Players - Company Information, Products and Services, Locations in China, Key People and Key Recent Developments

• The China National Tobacco Corporation

• Hongta Tobacco Group Co., Ltd.

• Hongyunhonghe Tobacco (Group) Co., Ltd.

• China Tobacco Hunan Industrial Corporation

• China Tobacco Hubei Industrial Co., Ltd.

• Shanghai Tobacco (Group) Corporation

Page 45: Public Companies - Summary

Page 46-54: Key Foreign Players - Company Information, Products and Services, Locations in China, Key People, Financial Snapshot, Financial Summary, Key Ratios, Key Business Segments, Key Geographic Segments and Key Recent Developments

• Philip Morris International Inc.

• British American Tobacco plc

• Japan Tobacco Inc.

Key Takeaway

Page 55: Key Takeaways

The Tobacco Market in China is part of Netscribes' Food & Beverage Industry Series reports. China is the largest cigarette producer and consumer in the world. The Chinese tobacco market is poised to witness phenomenal growth owing to rise in smokers' population coupled with changing lifestyle and affordability.

The report begins with the global tobacco market overview comprising the global market size and expected growth until 2012. The global cigarette production and consumption country-wise is also included along with the growth in global cigarette consumption. The global cigarette consumption pattern entails the share of male and female smokers in developed as well as developing countries worldwide.

The domestic tobacco market overview provides details on the industry size in terms of tobacco sales and projected growth for the period 2010-15. This section includes the growth of cigarette consumption. The future growth prospect of Chinese tobacco industry is discussed in detail. This is followed by the share of total tobacco consumers and the share of smokers in the urban and rural population, specifying the share of overall smoking population, share of male smoking population and share of female smoking population for both urban and rural population. Also, mentions the share of smokers in the various age groups, specifying the share of overall smoking population, share of male smoking population and share of female smoking population for each age group. The segment for the price assessment of cigarettes sold in China has been provided in the report. Further, the important tobacco leaf producing provinces are mapped.

The report provides detailed information about the exports and imports of tobacco products. It provides country-wise import and export for the year 2010. Import and export data provided are in value terms.

Factors driving the growth of tobacco market in China include growing smokers' population, accelerating urbanization and changing lifestyle, young smokers to drive cigarette sales and gift culture.

Key players operating in the market also face challenges which are impeding their development and growth. Major challenges identified include increasing consumer awareness on health issues, rising medical costs and ban on smoking in public places and media advertising.

The report also highlights the role of government in the country's tobacco sector. It evaluates the steps taken by the government in view of consolidating the tobacco industry. The plan adopted by the government organization in order to enhance international competitiveness is also given. Further, an overview of various research and development initiatives undertaken by the government, particularly those for the ‘low-tar' or ‘less harmful' cigarettes are also discussed briefly.

Emerging trends in the tobacco market include rising female smokers, growing popularity of ‘low-tar' cigarettes, brand promotion through charity, innovative marketing strategies and strategies to capture the health-concerned consumers.

Investment opportunity section in the report elaborates on the basic two processes in the tobacco value chain, providing detailed information about the available ways of investing in the Chinese tobacco sector.

The competition section outlays the competitive landscape of the tobacco industry in China briefing about the domestic and foreign players existing in the market. This section provides a three dimensional analysis of key players' revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Some of the key industry relevant statistics covered in the report includes global market size, global cigarette production and consumption country-wise, domestic market size, domestic cigarette consumption figures, country wise comparison of cigarette prices, export-import figures, rise in total population and urbanization rate, consumer base, per capita urban disposable income, grade 1 cigarette sales, share of young population, average tobacco related deaths, share of deaths due to lung-cancer, tax and profits shared by CNTC, decline in no. of cigarette brands and companies, annual ‘low-tar' cigarette sales volume and income etc.

Key takeaways section summarizes the entire market in terms of opportunities, trends and challenges persisting in the tobacco market in China.