Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)

Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012)

Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)

Introduction

Slide 5-7: Introduction - Major Technologies

Market Overview

Slide 8: Market Overview (Global) - Market Size and Growth (Value-Wise; 2013-2018e)

Slide 9: Market Overview (China) - Market Size and Growth (Volume-Wise; 2013-2018e)

Export and Import

Slide 10 - 11: Import and Export (Value Wise)

Drivers & Challenges

Slide 12: Drivers and Challenges - Summary

Slide 13-19: Drivers

Slide 20-22: Challenges

Government Initiatives

Slide: 23 - 25: Government Policies

Trends

Slide 26: Trends - Summary

Slide 27-29 - Trends

Competitive Landscape

Slide 30: Porter's Five Forces Analysis

Slide 31-35: Competitive Benchmarking

Slide 36-75: Major Public Players

Market Opportunities

Slide 76-77: Opportunities in the Television Market

Strategic Recommendations

Slide 78-79: Recommendations

Appendix

Slide 80: Key Ratios Description

Slide 81: Sources of Information

Netscribes' latest market research report titled Television Market in China 2014 states that the Chinese television market will witness a steady growth in the coming years. The Television market in China is almost saturated as most of the households own television sets already. The companies really needs to focus on new technologies to sustain themselves in the market. Growth in retail chain and extensive use of plastic money has favored the companies off late. Consumers can shop easily if they have internet at home. Government subsidies have encouraged both the companies and consumers. The television companies in China also face challenges due to changing lifestyles and rising labor costs.
Rising penetration in low tier cities is a new trend that is coming up. Television in China has evolved through many stages due to technological innovation. Many companies are also looking forward to mergers and acquisition as new business possibilities. Television market research has proved that entry barriers in the industry is low so there is huge competition in the market. Along with the Chinese companies there are also other multinationals which have a huge amount of market share in China. China is considered as one of the main emerging economies of the world therefore, building brands in the emerging markets is very important for the companies.