SWEET SPREADS IN THAILAND

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumers Seek New Taste Experiences

Healthier Lifestyles Drive Demand for Reduced Sugar Spreads

Competitive Landscape

Niche Players Offer Homemade Products Both Online and Via Specialist Stores

Unilever Thai Holdings Remains the Clear Leader in Sweet Spreads

Category Data

Table 1 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 2 Sales of Sweet Spreads by Category: Value 2013-2018

Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 4 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 7 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 8 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 10 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Post Robust Growth in Retail Current Value Sales in 2018

Health and Convenience Are Focal Points for New Product Development

Smaller and Niche Brands Gain Popularity Despite Their Higher Price Points

Urbanisation Drives Expansion of Convenience Stores Chains

Outlook for Packaged Food in Thailand Remains Positive

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In late 2017, sweet spreads from South Korea became hugely popular among younger Thais. South Korean brands such as O'Sulloc, Spread101 and Feliz offer spreads in flavours such as creamy green tea, cookies and cream, almond and hazelnut. Moreover, other imported products such as Ovaltine Crunchy Cream have also become popular.

Euromonitor International's Sweet Spreads in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.